11.02.2013

2012

NBCUniversal Integrated Media (BPI) — , , Adweek.

   2012 , 2012- , NBCU, 2011- .

Starbucks
2012- Starbucks $25 . Square,
' 7 ' . Starbucks 30%.
̳ 2012 : 26.
̳ 2011 : 37.
г: 30%.

Burger King
Burger King , : , . Burger King , , : ³ — , -.
̳ 2012: 40.
̳ 2011: 49.
г: 18%.

Oreo
Daily Twist, ' , Tumblr, Facebook Pinterest. - . Oreo BPI .
̳ 2012: 198.
̳ 2011: 494.
г: 49%.

Red Bull
Red Bull Stratos, " " . YouTube . , , -, BPI 16%.
̳ 2012: 144.
̳ 2011: 172.
г: 16%.

Samsung
Samsung . — , Galaxy Note.
̳ 2012: 12.
̳ 2011: 16.
г: 25%.

JetBlue
JetBlue , , , . " " "" 1600 , , , . , BuzzFeed .
̳ 2012: 213.
̳ 2011: 258.
г: 17%.

Old Spice
-, - (Terry Crews) ' — Charmin Bounce, , Old Spice " , ". ' , .
̳ 2012: 327.
̳ 2011: 364.
г: 10%.

Axe
2012- Axe Anarchy For Her. , , , YouTube Facebook, , .
̳ 2012: 128.
̳ 2011: 212.
г: 40%.

Pine-Sol
, , . , BPI 28%.
̳ 2012: 211.
̳ 2011: 241.

Taco Bell, Doritos
Doritos Locos Taco, ' BPI. , Instagram Doritos Locos Taco. -.

Taco Bell
̳ 2012: 48.
̳ 2011: 52.
г: 8%.

Doritos
̳ 2012: 131.
̳ 2011: 187.
г: 30%.


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