19.11.2014

2014-

, - (CMO) , , , , , — .

  2014- Forbes Appinions Annual Forbes/Appinions CMO Influence Study, — - , Forbes Global 2000. Գ (Phil Schiller), - Apple, , (David Lauren), CMO Ralph Lauren, .

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Appinions, , , Apple; — 㳿 , . Apple — CMO ( , 50- ), , . -, , ̲ , . , CMO . , 㳺 .

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CMO, Գ , ҳ (Tim Mahoney), General Motors; (Jim Farley), Ford; (John Frascotti), Hasbro; (Kristin Lemkau), JPMorgan Chase; (Trevor Edwards), Nike; (Beth Comstock), GE; (Seth Farbman), Gap; ³ (Alain Visser), Volvo.

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( CMO). (7), (6), (4) (4). -, 32% 50 , 21% , -.

-50 2014-

  1. Phil Schiller, Apple
  2. David Lauren, Ralph Lauren
  3. Tim Mahoney, General Motors
  4. Jim Farley, Ford
  5. John Frascotti, Hasbro
  6. Kristin Lemkau, JPMorgan Chase
  7. Trevor Edwards, Nike
  8. Beth Comstock, General Electric
  9. Seth Farbman, Gap
  10. Alain Visser, Volvo
  11. Matt Jauchius, Nationwide Mutual
  12. Richelle Parham, eBay
  13. Martine Reardon, Macy's
  14. Kevin Krone, Southwest
  15. Olivier Francois, Fiat Chrysler
  16. Stephanie Linnartz, Marriott
  17. Andrew Nocella, American Airlines
  18. Barb Rechterman, GoDaddy
  19. Blair Christie, Cisco
  20. Anne Finucane, Bank of America
  21. Russell Wager, Mazda
  22. Jim Berra, Carnival
  23. Jeremy Burton, EMC
  24. Alan Gershenhorn, UPS
  25. Tony Pace, Doctor's Associates (Subway)
  1. Keith Weed, Unilever
  2. Dorothy Dowling, Best Western
  3. Ola Kallenius, Mercedes-Benz
  4. Dana Anderson, Mondelez
  5. Ariel Kelman, Amazon
  6. Michael Zuna, Aflac
  7. Jeannine Haas, Avis Budget Group
  8. Karen Quintos, Dell
  9. Ken Chaplin, Trans Union
  10. Khaled Elkhouly, Etisalat
  11. Lorraine Twohill, Google
  12. Mark Hug, Prudential Financial
  13. Roel de Vries, Nissan
  14. Mike Wege, Hershey Company
  15. Brian Smith, Lexus
  16. David Christopher, AT&T
  17. Loren Angelo, Audi
  18. Deanie Elsner, Kraft
  19. Roy Benin, Mars
  20. Ann Mukherjee, Frito-Lay
  21. Andrea Riley, Ally Financial
  22. Ann Glover, Voya Financial
  23. Jeffrey Hirsch, Time Warner Cable
  24. Andy England, MillerCoors
  25. Johan Buse, SingTel


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