27.12.2016

- 2016

Amazon - (BrandZ Top 25 Most Valuable Global Retail Brands 2016/2017), Kantar Retail.

Amazon $ 98,98 ., 59% . Amazon 2016- , . -, , , FMCG , , Amazon .

' Alibaba, Home Depot, Walmart IKEA.

, -10. Amazon Alibaba, 10- eBay $ 11,51 . ֳ, "" : Tesco (15- ) M&S (24-).

-25 2015 2016 7%.

25 - 2016



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