06.08.2004

10

̳ Interbrand . : Coca-Cola 4- , Samsung , Sony.

Interbrand, -, . - Google.

' Apple. Mini — ( , BMW). , Coca-Cola . Samsung ( ), IKEA ( ), Nokia ( ), Nike ( ), Sony ( ) Starbucks ( ).

Coca-Cola , . , Samsung , Sony, , , — 90- .

ֳ , Interbrand Interbrand/BusinessWeek, . - . BusinessWeek, , , Coca-Cola: 70 . — , .

, Interbrand . , BMW, , , Mini, .

PROext.

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