01.12.2006

Reputation Institute: 200

 , . Reputation Institute 200 .

30 . -' 25- . 600 2004-2005 . : , , . 򳺿 , . 200 , 64- ( ) 100- .

" , Enron Parmalat 볿: , — "The Bullshit Factor" . — . XX- : , , . , ".

, : (97), , . ϳ (42), 糿 (34) ϳ (17). " , ", — Reputation Institute Ѻ . , , .

. 15- , 80- . Barilla Holding. ³ LEGO, Lufthansa, IKEA, Michelin, Toyota, Ferrero S.p.A Samsung Electronics. , Kraft Foods, 10- , Johnson & Johnson — 13-. -15 Philips Migros Cooperatives.

" , . , , , , , — . — , , ". , 20-25 . " . ", — .

125 , 70 . , , BMW, PepsiCo Inc, Procter & Gamble, General Electric Microsoft, Canon Sharp, Airbus.

Reputation Institute 61 , — 64 . " " . PricewaterhouseCoopers, US Postal Service Lockheed Martin, Unilever GlaxoSmithKline, Mediaset 䳿.

Reputation Institute, daily.

Original URL: www.management.com.ua/news/?id=855
Copyright © 2001-2017, Management.com.ua
bigmir)net TOP 100