{"id":1002,"date":"2010-04-30T10:47:50","date_gmt":"2010-04-30T07:47:50","guid":{"rendered":""},"modified":"2025-08-13T15:05:32","modified_gmt":"2025-08-13T12:05:32","slug":"efekt-matviya-abo-yak-rechi-stayut-virusnymy","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/","title":{"rendered":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438"},"content":{"rendered":"

\"\u00ab\u0415\u0444\u0435\u043a\u0442\u041c\u0435\u0442\u0442 \u0420\u043e\u0443\u0434\u0441 (Matt Rhodes), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Freshnetworks (\u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0456\u044f), \u0440\u043e\u0437\u043c\u0456\u0440\u043a\u043e\u0432\u0443\u0454 \u043f\u0440\u043e \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb, \u0442\u0435\u043e\u0440\u0456\u0457, \u0449\u043e \u0442\u0456, \u0445\u0442\u043e \u043c\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0434\u0443 \u0430\u0431\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u0430\u043f\u0456\u0442\u0430\u043b, \u043c\u043e\u0436\u0443\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u0438 \u0446\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.<\/p>\n

\u041f\u0440\u043e\u0441\u0442\u0456\u0448\u0435 \u043a\u0430\u0436\u0443\u0447\u0456: \u0431\u0430\u0433\u0430\u0442\u0456 \u0431\u0430\u0433\u0430\u0442\u0456\u044e\u0442\u044c, \u0430 \u0431\u0456\u0434\u043d\u0456 \u0431\u0456\u0434\u043d\u0456\u044e\u0442\u044c. \u0410\u0431\u043e, \u044f\u043a \u0441\u043a\u0430\u0437\u0430\u043d\u043e \u0432 \u0404\u0432\u0430\u043d\u0433\u0435\u043b\u0456\u0457 \u0432\u0456\u0434 \u041c\u0430\u0442\u0432\u0456\u044f, \u0449\u043e \u0456 \u0434\u0430\u043b\u043e \u043d\u0430\u0437\u0432\u0443 \u0446\u044c\u043e\u043c\u0443 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u0443: \u00ab\u0425\u0442\u043e \u043c\u0430\u0454, \u0442\u043e\u043c\u0443 \u0434\u0430\u043d\u043e \u0431\u0443\u0434\u0435 \u0456 \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u044c\u0441\u044f, \u0430 \u0445\u0442\u043e \u043d\u0435 \u043c\u0430\u0454, \u0443 \u0442\u043e\u0433\u043e \u0432\u0456\u0434\u043d\u0456\u043c\u0435\u0442\u044c\u0441\u044f \u0456 \u0442\u0435, \u0449\u043e \u043c\u0430\u0454\u00bb.<\/p>\n

\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0434\u0430\u0442\u0443\u0454\u0442\u044c\u0441\u044f 1960-\u043c\u0438 \u0440\u043e\u043a\u0430\u043c\u0438. \u0426\u044f \u0442\u0435\u043e\u0440\u0456\u044f \u0432\u043f\u0435\u0440\u0448\u0435 \u0432\u0438\u0441\u0443\u043d\u0443\u0442\u0430 \u0441\u043e\u0446\u0456\u043e\u043b\u043e\u0433\u043e\u043c \u0420\u043e\u0431\u0435\u0440\u0442\u043e\u043c \u041a. \u041c\u0435\u0440\u0442\u043e\u043d\u043e\u043c (Robert K. Merton<\/a>). \u041d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0433\u043b\u0438\u0431\u043e\u043a\u043e \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0443\u044e\u0447\u0430 \u043d\u0435\u0440\u0456\u0432\u043d\u0456\u0441\u0442\u044c \u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0456\u0439 \u0441\u0444\u0435\u0440\u0456 \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u0430 \u041c\u0435\u0440\u0442\u043e\u043d\u043e\u043c \u0443 \u0439\u043e\u0433\u043e \u0441\u0442\u0430\u0442\u0442\u0456 “\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f \u0432 \u043d\u0430\u0443\u0446\u0456” (The Matthew Effect in Science<\/i>, 1968), \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u043e\u0457 \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u0443 \u043e\u0434\u0435\u0440\u0436\u0430\u043d\u043d\u044f \u043d\u0435\u0440\u0456\u0432\u043d\u043e\u0457 \u0432\u0438\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0438 \u0456\u043c\u0435\u043d\u0438\u0442\u0438\u043c\u0438 \u0432\u0447\u0435\u043d\u0438\u043c\u0438 \u0442\u0430 \u0457\u0445\u043d\u0456\u043c\u0438 \u043c\u0430\u043b\u043e\u0432\u0456\u0434\u043e\u043c\u0438\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438 \u0437\u0430 \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0438\u0439 \u0432\u043d\u0435\u0441\u043e\u043a \u0443 \u043d\u0430\u0443\u043a\u043e\u0432\u0435 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f. \u041c\u0435\u0440\u0442\u043e\u043d \u043f\u043e\u044f\u0441\u043d\u044e\u0454 \u0446\u0435 \u0441\u0445\u0438\u043b\u044c\u043d\u0456\u0441\u0442\u044e \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u0432\u0456\u0442\u0443 \u0432\u0438\u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0443\u0432\u0430\u0442\u0438 \u0432\u0436\u0435 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u043b\u044e\u0434\u0435\u0439; \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u043e\u044e \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u0456\u0441\u0442\u044e \u0447\u0438\u0442\u0430\u0447\u0456\u0432 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u0442\u0438 \u043f\u0435\u0440\u0448\u0456\u0441\u0442\u044c \u0443 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457 \u0434\u043e\u0431\u0440\u0435 \u0432\u0456\u0434\u043e\u043c\u043e\u043c\u0443 \u0430\u0432\u0442\u043e\u0440\u043e\u0432\u0456. \u041f\u0440\u0435\u0441\u0442\u0438\u0436 \u0432\u0456\u0434\u043e\u043c\u0438\u0445 \u0443\u0447\u0435\u043d\u0438\u0445 \u043f\u0440\u0438\u0442\u044f\u0433\u0430\u0454 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u044c\u043d\u0456 \u0439 \u043b\u044e\u0434\u0441\u044c\u043a\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0432 \u043e\u0447\u043e\u043b\u044e\u0432\u0430\u043d\u0456 \u043d\u0438\u043c\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0456 \u0448\u043a\u043e\u043b\u0438, \u0449\u043e \u043f\u0456\u0434\u0441\u0438\u043b\u044e\u0454 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0446\u0456\u044e \u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432 \u0456 \u0442\u0430\u043b\u0430\u043d\u0442\u0456\u0432 \u0432 \u043e\u0434\u043d\u0438\u0445 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u0446\u0435\u043d\u0442\u0440\u0430\u0445 \u0456 \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u0436\u0430\u0454 \u0456\u043d\u0448\u0438\u043c \u0434\u043e\u0441\u044f\u0433\u0442\u0438 \u0442\u0430\u043a\u043e\u0433\u043e \u0436 \u0440\u0456\u0432\u043d\u044f. <\/p>\n

<\/embed><\/object><\/div>\n

\u042f\u043a \u0446\u0435 \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0434\u043e \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430? \u042f\u043a \u043f\u043e\u044f\u0441\u043d\u044e\u0454 \u043d\u0456\u043c\u0435\u0446\u044c\u043a\u0438\u0439 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u0422\u043e\u0440\u0441\u0442\u0435\u043d \u0425\u0435\u043d\u0441\u0435\u043b (Torsten Henning Hensel) (\u0434\u0438\u0432. \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044e<\/i>): \u00ab\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0415\u0444\u0435\u043a\u0442\u0443 \u041c\u0430\u0442\u0432\u0456\u044f \u0432\u0436\u0435 \u0432\u0456\u0434\u043e\u043c\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0449\u0435 \u0432\u0456\u0434\u043e\u043c\u0456\u0448\u0435, \u0430 \u0446\u0438\u0442\u043e\u0432\u0430\u043d\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0449\u0435 \u0431\u0456\u043b\u044c\u0448 \u0446\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u043c\u0438\u00bb.<\/p>\n

\u041c\u043e\u0436\u043d\u0430 \u043b\u0435\u0433\u043a\u043e \u043f\u043e\u0431\u0430\u0447\u0438\u0442\u0438 \u043f\u0440\u043e\u044f\u0432\u0438 \u0446\u044c\u043e\u0433\u043e: \u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0449\u043e\u0441\u044c \u0440\u043e\u0437\u0456\u0439\u0448\u043b\u043e\u0441\u044f \u043f\u043e \u041c\u0435\u0440\u0435\u0436\u0456, \u0442\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0432\u043e\u043d\u043e \u0431\u0443\u0434\u0435 \u0434\u0430\u043b\u0456 \u043f\u043e\u0448\u0438\u0440\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u0437\u0430 \u0440\u0430\u0445\u0443\u043d\u043e\u043a \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c \u0456 \u043f\u0435\u0440\u0435\u0434\u0440\u0443\u043a\u0456\u0432. \u0423\u044f\u0432\u0456\u0442\u044c \u0441\u043e\u0431\u0456 \u0434\u0432\u0430 \u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u043e\u0457 \u044f\u043a\u043e\u0441\u0442\u0456, \u0446\u0456\u043a\u0430\u0432\u043e\u0441\u0442\u0456 \u0430\u0431\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456. \u0423 \u0442\u043e\u0433\u043e \u0437 \u043d\u0438\u0445, \u043d\u0430 \u044f\u043a\u0438\u0439 \u0431\u0443\u0434\u0443\u0442\u044c \u043f\u043e\u0441\u0438\u043b\u0430\u0442\u0438\u0441\u044f, \u0431\u0456\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u0456\u0432 \u0441\u0442\u0430\u0442\u0438 \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c. <\/p>\n

\u0417\u0433\u0456\u0434\u043d\u043e \u0425\u0435\u043d\u0441\u0435\u043b\u0443, \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0434\u0438\u0430 – \u0446\u0435 \u043b\u0456\u043d\u043a\u0443\u0432\u0430\u043b\u044c\u043d\u0430 \u043c\u0430\u0448\u0438\u043d\u0430 (\u0449\u043e \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f), \u0456 \u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u044c \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u0438 \u043e\u0434\u0435\u0440\u0436\u0438\u0442\u0435, \u0442\u043e \u0431\u0456\u043b\u044c\u0448 \u0456\u043c\u043e\u0432\u0456\u0440\u043d\u043e, \u0449\u043e \u0432\u0456\u043d \u0441\u0430\u043c \u043f\u043e \u0441\u043e\u0431\u0456 \u0440\u043e\u0437\u0456\u0439\u0434\u0435\u0442\u044c\u0441\u044f \u043f\u043e \u041c\u0435\u0440\u0435\u0436\u0456.<\/p>\n

\u0426\u0435 \u0446\u0456\u043a\u0430\u0432\u0430 \u0442\u0435\u043e\u0440\u0456\u044f \u0456 \u0445\u043e\u0440\u043e\u0448\u0430 \u0441\u043f\u0440\u043e\u0431\u0430 \u0434\u0435\u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u0457 \u0439 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f, \u0449\u043e \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0454 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0443 \u0432\u0456\u0440\u0443\u0441.<\/p>\n

\u0417\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0430\u043c\u0438 Freshnetworks Blog<\/a>, “\u041a\u043e\u043c\u043f\u0430\u043d\u044c\u043e\u043d”<\/a><\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"\u00ab\u0415\u0444\u0435\u043a\u0442\u041c\u0435\u0442\u0442 \u0420\u043e\u0443\u0434\u0441 (Matt Rhodes), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Freshnetworks (\u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0456\u044f), \u0440\u043e\u0437\u043c\u0456\u0440\u043a\u043e\u0432\u0443\u0454 \u043f\u0440\u043e \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb, \u0442\u0435\u043e\u0440\u0456\u0457, \u0449\u043e \u0442\u0456, \u0445\u0442\u043e \u043c\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0434\u0443 \u0430\u0431\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u0430\u043f\u0456\u0442\u0430\u043b, \u043c\u043e\u0436\u0443\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u0438 \u0446\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1578,1535,1577,413,1004,472],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-common","tag-Robert-Merton","tag-virus","tag-Efekt-Matviya","tag-kontent","tag-sotsialni-media","tag-teoriya"],"yoast_head":"\n\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u041c\u0435\u0442\u0442 \u0420\u043e\u0443\u0434\u0441 (Matt Rhodes), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Freshnetworks (\u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0456\u044f), \u0440\u043e\u0437\u043c\u0456\u0440\u043a\u043e\u0432\u0443\u0454 \u043f\u0440\u043e \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb, \u0442\u0435\u043e\u0440\u0456\u0457, \u0449\u043e \u0442\u0456, \u0445\u0442\u043e \u043c\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0434\u0443 \u0430\u0431\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u0430\u043f\u0456\u0442\u0430\u043b, \u043c\u043e\u0436\u0443\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u0438 \u0446\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-30T07:47:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T12:05:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"headline\":\"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438\",\"datePublished\":\"2010-04-30T07:47:50+00:00\",\"dateModified\":\"2025-08-13T12:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/\"},\"wordCount\":308,\"keywords\":[\"Robert Merton\",\"\u0432\u0456\u0440\u0443\u0441\",\"\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\",\"\u043a\u043e\u043d\u0442\u0435\u043d\u0442\",\"\u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0434\u0456\u0430\",\"\u0442\u0435\u043e\u0440\u0456\u044f\"],\"articleSection\":[\"\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0430\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/\",\"name\":\"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\"},\"datePublished\":\"2010-04-30T07:47:50+00:00\",\"dateModified\":\"2025-08-13T12:05:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\",\"name\":\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"description\":\"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/","og_locale":"uk_UA","og_type":"article","og_title":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","og_description":"\u041c\u0435\u0442\u0442 \u0420\u043e\u0443\u0434\u0441 (Matt Rhodes), \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Freshnetworks (\u0412\u0435\u043b\u0438\u043a\u043e\u0431\u0440\u0438\u0442\u0430\u043d\u0456\u044f), \u0440\u043e\u0437\u043c\u0456\u0440\u043a\u043e\u0432\u0443\u0454 \u043f\u0440\u043e \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb, \u0442\u0435\u043e\u0440\u0456\u0457, \u0449\u043e \u0442\u0456, \u0445\u0442\u043e \u043c\u0430\u044e\u0442\u044c \u0432\u043b\u0430\u0434\u0443 \u0430\u0431\u043e \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0438\u0439 \u0456 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u0430\u043f\u0456\u0442\u0430\u043b, \u043c\u043e\u0436\u0443\u0442\u044c \u043b\u0435\u0433\u043a\u043e \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0438\u0442\u0438 \u0446\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.","og_url":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/","og_site_name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","article_published_time":"2010-04-30T07:47:50+00:00","article_modified_time":"2025-08-13T12:05:32+00:00","author":"admin","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/#article","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/"},"author":{"name":"admin","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"headline":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438","datePublished":"2010-04-30T07:47:50+00:00","dateModified":"2025-08-13T12:05:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/"},"wordCount":308,"keywords":["Robert Merton","\u0432\u0456\u0440\u0443\u0441","\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f","\u043a\u043e\u043d\u0442\u0435\u043d\u0442","\u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0434\u0456\u0430","\u0442\u0435\u043e\u0440\u0456\u044f"],"articleSection":["\u0417\u0430\u0433\u0430\u043b\u044c\u043d\u0430"],"inLanguage":"uk"},{"@type":"WebPage","@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/","url":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/","name":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/#website"},"datePublished":"2010-04-30T07:47:50+00:00","dateModified":"2025-08-13T12:05:32+00:00","author":{"@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"breadcrumb":{"@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.management.com.ua\/blog\/efekt-matviya-abo-yak-rechi-stayut-virusnymy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.management.com.ua\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00ab\u0415\u0444\u0435\u043a\u0442 \u041c\u0430\u0442\u0432\u0456\u044f\u00bb \u0430\u0431\u043e \u042f\u043a \u0440\u0435\u0447\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0440\u0443\u0441\u043d\u0438\u043c\u0438"}]},{"@type":"WebSite","@id":"https:\/\/www.management.com.ua\/blog\/#website","url":"https:\/\/www.management.com.ua\/blog\/","name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","description":"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.management.com.ua\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Person","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851","name":"admin","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.management.com.ua\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":1,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"predecessor-version":[{"id":5233,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/1002\/revisions\/5233"}],"wp:attachment":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}