{"id":1051,"date":"2010-08-11T09:46:46","date_gmt":"2010-08-11T06:46:46","guid":{"rendered":""},"modified":"2025-08-13T15:05:29","modified_gmt":"2025-08-13T12:05:29","slug":"narodzhennya-imeni-nestl-233","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-nestl-233\/","title":{"rendered":"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Nestl&#233;"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/logo_nestle.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Nestl&#233;\">\u0410\u043d\u0440\u0456 \u041d\u0435\u0441\u0442\u043b\u0435 (1814-1890) \u0432\u0456\u0434\u043e\u043c\u0438\u0439 \u044f\u043a \u0432\u0438\u043d\u0430\u0445\u0456\u0434\u043d\u0438\u043a \u0434\u0438\u0442\u044f\u0447\u043e\u0457 \u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0457 \u0441\u0443\u043c\u0456\u0448\u0456 \u0434\u043b\u044f \u0432\u0438\u0433\u043e\u0434\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f. \u0417\u0430\u0437\u0434\u0440\u0456\u0441\u043d\u0438\u043a\u0438 \u0441\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0432\u0430\u043b\u0438, \u043d\u0430\u0447\u0435\u0431\u0442\u043e \u0446\u0435\u0439 \u0432\u0438\u043d\u0430\u0445\u0456\u0434 \u0432\u0456\u043d \u0437\u0440\u043e\u0431\u0438\u0432 \u043d\u0435 \u0456\u0437 \u0449\u0438\u0440\u043e\u0433\u043e \u0431\u0430\u0436\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0440\u043e\u0434\u0438\u043d\u0430\u043c, \u044f\u043a\u0456 \u043c\u0430\u044e\u0442\u044c \u043c\u0430\u043b\u044f\u0442, \u0430 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u043f\u0440\u0438\u043f\u0438\u043d\u0438\u0442\u0438 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u0440\u043e\u0431\u043e\u0447\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u0436\u0456\u043d\u043e\u043a &#8211; \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u0446\u044c \u0439\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u043c\u0430\u044e\u0442\u044c \u0433\u0440\u0443\u0434\u043d\u0438\u0445 \u0434\u0456\u0442\u0435\u0439.<\/p>\n<p>\u0423\u0436\u0435 \u043d\u0430 \u043f\u0435\u0440\u0448\u0438\u0445 \u043a\u043e\u0440\u043e\u0431\u043a\u0430\u0445 \u0446\u044c\u043e\u0433\u043e \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f, \u0432\u0438\u043f\u0443\u0449\u0435\u043d\u043e\u0433\u043e \u0432 \u043f\u0440\u043e\u0434\u0430\u0436 \u0443 1865-\u043c\u0443 \u0440\u043e\u0446\u0456, \u0431\u0443\u043b\u043e \u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0435 \u0433\u043d\u0456\u0437\u0434\u043e &#8211; \u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0439 \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434 \u043f\u0440\u0456\u0437\u0432\u0438\u0449\u0430 \u0439\u043e\u0433\u043e \u0432\u0438\u043d\u0430\u0445\u0456\u0434\u043d\u0438\u043a\u0430 (<i>Nestl&#233;<\/i> \u0443 \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434\u0456 \u0437\u0456 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u044c\u043a\u043e-\u043d\u0456\u043c\u0435\u0446\u044c\u043a\u043e\u0433\u043e \u043d\u0430\u0440\u0456\u0447\u0447\u044f \u043e\u0437\u043d\u0430\u0447\u0430\u0454 \u00ab\u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0435 \u0433\u043d\u0456\u0437\u0434\u043e\u00bb). \u0412 1875-\u043c\u0443 \u0440\u043e\u0446\u0456 \u0410\u043d\u0440\u0456 \u041d\u0435\u0441\u0442\u043b\u0435 \u0441\u0442\u0430\u0432 \u0437\u0430\u043c\u0438\u0441\u043b\u044e\u0432\u0430\u0442\u0438\u0441\u044f \u043f\u0440\u043e \u0432\u0438\u0445\u0456\u0434 \u043d\u0430 \u043f\u0435\u043d\u0441\u0456\u044e \u0439 \u043f\u0440\u043e \u043f\u0440\u043e\u0434\u0430\u0436 \u0441\u0432\u043e\u0454\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u0417\u0440\u0435\u0448\u0442\u043e\u044e \u0432\u0456\u043d \u0432\u0456\u0434\u0434\u0430\u0432 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u043e\u0434\u043d\u043e\u043c\u0443 \u0430\u043a\u0446\u0456\u043e\u043d\u0435\u0440\u043d\u043e\u043c\u0443 \u0442\u043e\u0432\u0430\u0440\u0438\u0441\u0442\u0432\u0443, \u0449\u043e \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u043e \u043c\u0441\u044c\u0454 \u0439 \u043c\u0430\u0434\u0430\u043c \u041d\u0435\u0441\u0442\u043b\u0435 \u043d\u0430\u0439\u0432\u0438\u0449\u0443 \u0446\u0456\u043d\u0443 \u0439 \u043d\u0430 \u0434\u043e\u0434\u0430\u0447\u0443 \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0438\u0439 \u0435\u043a\u0456\u043f\u0430\u0436 \u0456 \u0434\u0432\u043e\u0445 \u043a\u043e\u043d\u0435\u0439. <\/p>\n<p>\u041f\u0456\u0434 \u043d\u0430\u0437\u0432\u043e\u044e <i>Farine Lact&#233;e Henri Nestl&#233;<\/i> (\u00ab\u0414\u0438\u0442\u044f\u0447\u0435 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f \u0410\u043d\u0440\u0456 \u041d\u0435\u0441\u0442\u043b\u0435\u00bb) \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0438\u043a\u0438 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u044e\u0442\u044c \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438 \u0441\u043f\u0440\u0430\u0432\u0443, \u043f\u043e\u0447\u0430\u0442\u0443 \u0410\u043d\u0440\u0456 \u041d\u0435\u0441\u0442\u043b\u0435. \u0423 \u043f\u0435\u0440\u0448\u0443 \u0447\u0435\u0440\u0433\u0443 \u0446\u0435 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0434\u0438\u0442\u044f\u0447\u043e\u0433\u043e \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f <i>Nestl&#233;<\/i> \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0441\u0443\u0445\u043e\u0433\u043e \u043c\u043e\u043b\u043e\u043a\u0430. \u0412 1905-\u043c\u0443 \u0440\u043e\u0446\u0456 \u0446\u044f \u0433\u0430\u043b\u0443\u0437\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043e\u0431&#8217;\u0454\u0434\u043d\u0430\u043b\u0430\u0441\u044f \u0437 \u0430\u043d\u0433\u043b\u043e-\u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u044c\u043a\u043e\u044e \u0444\u0456\u0440\u043c\u043e\u044e Condensed Milk Co (\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f \u00ab\u0421\u0443\u0445\u0435 \u043c\u043e\u043b\u043e\u043a\u043e\u00bb), \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u043e\u044e \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0446\u044f\u043c\u0438 \u0431\u0440\u0430\u0442\u0430\u043c\u0438 \u041f\u0435\u0439\u0434\u0436. <\/p>\n<p>\u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043d\u0430\u043f\u0440\u044f\u043c\u043e\u043a &#8211; \u0446\u0435 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0448\u043e\u043a\u043e\u043b\u0430\u0434\u0443, \u043f\u043e\u0447\u0430\u0442\u0435 \u0432 1904-\u043c\u0443 \u0440\u043e\u0446\u0456, \u044f\u043a\u0435 \u0434\u043e\u0441\u044f\u0433\u043d\u0443\u043b\u043e \u043f\u0456\u043a\u0443 \u0456\u043d\u0442\u0435\u043d\u0441\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0432 1929-\u043c\u0443 \u0440\u043e\u0446\u0456, \u043f\u0456\u0441\u043b\u044f \u043f\u0440\u0438\u0445\u043e\u0434\u0443 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u041f\u0435\u0442\u0435\u0440\u0430-\u041a\u0430\u0439\u0454 \u041a\u043e\u0445\u043b\u0435\u0440\u0430. \u041f\u043e\u0442\u0456\u043c \u0456\u0434\u0435 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u0440\u043e\u0437\u0447\u0438\u043d\u043d\u043e\u0457 \u043a\u0430\u0432\u0438 <i>Nescaf&#233;<\/i>, \u043f\u0456\u0441\u043b\u044f \u0457\u0457 \u0432\u0438\u043d\u0430\u0445\u043e\u0434\u0443 \u0432 1938-\u043c\u0443 \u0440\u043e\u0446\u0456. \u041f\u0456\u0441\u043b\u044f \u0437\u043b\u0438\u0442\u0442\u044f \u0437 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0454\u044e <i>Maggi<\/i> \u0432 1947-\u043c\u0443 \u0440\u043e\u0446\u0456 \u0434\u043e \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0456\u0432 \u0434\u043e\u0434\u0430\u043b\u043e\u0441\u044f \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0441\u0443\u043f\u043e\u0432\u0438\u0445 \u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0430\u0442\u0456\u0432. \u0417 1961-\u0433\u043e \u0440\u043e\u043a\u0443 \u043f\u043e\u0447\u0430\u043b\u043e\u0441\u044f \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u043e \u043a\u0430\u043a\u0430\u043e <i>Nesquick<\/i>. \u0406, \u043d\u0430\u0440\u0435\u0448\u0442\u0456, \u043f\u0456\u0441\u043b\u044f \u043f\u0440\u0438\u0434\u0431\u0430\u043d\u043d\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 <i>Vittel<\/i> (1969 \u0440\u0456\u043a) \u0456 <i>Perrier<\/i> (1992 \u0440\u0456\u043a) \u043f\u043e\u0447\u0430\u0432\u0441\u044f \u043f\u0440\u043e\u0434\u0430\u0436 \u043c\u0456\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0457 \u0432\u043e\u0434\u0438 \u043c\u0430\u0440\u043a\u0438 <i>Nestl&#233;<\/i>.<\/p>\n<p><i>\u0406\u0437 \u043a\u043d\u0438\u0433\u0438 \u0411\u0435\u0440\u043d\u0430\u0440\u0430 \u0413\u0430\u043b\u0456 &#8220;BRAND: \u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456&#8221;<\/i><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/logo_nestle.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Nestl&#233;\">\u0410\u043d\u0440\u0456 \u041d\u0435\u0441\u0442\u043b\u0435 (1814-1890) \u0432\u0456\u0434\u043e\u043c\u0438\u0439 \u044f\u043a \u0432\u0438\u043d\u0430\u0445\u0456\u0434\u043d\u0438\u043a \u0434\u0438\u0442\u044f\u0447\u043e\u0457 \u043c\u043e\u043b\u043e\u0447\u043d\u043e\u0457 \u0441\u0443\u043c\u0456\u0448\u0456 \u0434\u043b\u044f \u0432\u0438\u0433\u043e\u0434\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f. \u0417\u0430\u0437\u0434\u0440\u0456\u0441\u043d\u0438\u043a\u0438 \u0441\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0432\u0430\u043b\u0438, \u043d\u0430\u0447\u0435\u0431\u0442\u043e \u0446\u0435\u0439 \u0432\u0438\u043d\u0430\u0445\u0456\u0434 \u0432\u0456\u043d \u0437\u0440\u043e\u0431\u0438\u0432 \u043d\u0435 \u0456\u0437 \u0449\u0438\u0440\u043e\u0433\u043e \u0431\u0430\u0436\u0430\u043d\u043d\u044f \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0442\u0438 \u0440\u043e\u0434\u0438\u043d\u0430\u043c, \u044f\u043a\u0456 \u043c\u0430\u044e\u0442\u044c \u043c\u0430\u043b\u044f\u0442, \u0430 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u043f\u0440\u0438\u043f\u0438\u043d\u0438\u0442\u0438 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u043d\u0430 \u0440\u043e\u0431\u043e\u0447\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u0436\u0456\u043d\u043e\u043a &#8211; \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u0446\u044c \u0439\u043e\u0433\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u043c\u0430\u044e\u0442\u044c \u0433\u0440\u0443\u0434\u043d\u0438\u0445 \u0434\u0456\u0442\u0435\u0439.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1634,3000,1652,825,951],"class_list":["post-1051","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-Nestle","tag-brend","tag-dytyache-harchuvannya","tag-istoriya","tag-torgova-marka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Nestl&#233; | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-nestl-233\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Nestl&#233; 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