{"id":1108,"date":"2010-11-11T11:01:16","date_gmt":"2010-11-11T08:01:16","guid":{"rendered":""},"modified":"2025-08-13T15:05:26","modified_gmt":"2025-08-13T12:05:26","slug":"set-godin-yaka-forma-vashoyi-lijky","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/set-godin-yaka-forma-vashoyi-lijky\/","title":{"rendered":"\u0421\u0435\u0442 \u0413\u043e\u0434\u0456\u043d: \u042f\u043a\u0430 \u0444\u043e\u0440\u043c\u0430 \u0432\u0430\u0448\u043e\u0457 \u00ab\u043b\u0456\u0439\u043a\u0438\u00bb?"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/11-11-2010-0.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u0421\u0435\u0442 \u0413\u043e\u0434\u0456\u043d: \u042f\u043a\u0430 \u0444\u043e\u0440\u043c\u0430 \u0432\u0430\u0448\u043e\u0457 \u00ab\u043b\u0456\u0439\u043a\u0438\u00bb? \">\u0427\u0430\u0441\u0442\u043e \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0432\u0430\u0448\u0443 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\u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u0442\u043e\u043c\u0443, \u0449\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u043b\u044e\u0434\u0435\u0439 \u043f\u043e\u0431\u0430\u0447\u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0456 \u0442\u0430\u043a\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0443 \u0432\u0430\u0448\u0443 &#8220;\u043b\u0456\u0439\u043a\u0443&#8221;. \u041d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0432 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 &#8220;\u043b\u0456\u0439\u043a\u0438&#8221;, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0441\u0430\u043c\u0435 \u0432\u0456\u0434 \u043d\u0435\u0457 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0442\u0435, \u0447\u0438 \u0431\u0443\u0434\u0435 \u0443 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\u043f\u043e\u0441\u0438\u043b\u044e\u0454 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043e \u0446\u0456\u0454\u0457 &#8220;\u043b\u0456\u0439\u043a\u0438&#8221;. \u042f\u043a\u0449\u043e \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0457\u0457 \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u044e, \u0442\u043e\u0434\u0456 \u0432\u0438 \u0432 \u0437\u043c\u043e\u0437\u0456 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u0438 \u0441\u043e\u0431\u0456 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0433\u0440\u043e\u0448\u0435\u0439 \u043d\u0430 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u044f\u043a\u0438\u0439 \u043f\u0440\u0438\u0439\u0448\u043e\u0432 \u0437\u0430 \u043f\u043b\u0430\u0442\u043d\u0438\u043c \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f\u043c. \u0410 \u044f\u043a\u0449\u043e \u0432\u0430\u0448 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442 \u043c\u043e\u0436\u0435 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u0434\u043e \u0441\u0435\u0431\u0435 \u0432\u0434\u0432\u0456\u0447\u0456 \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432, \u043d\u0456\u0436 \u0432\u0438, \u0442\u043e \u0432\u0456\u043d \u0432\u0438\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0434\u0432\u0456\u0447\u0456 \u0431\u0456\u043b\u044c\u0448\u0435 \u0433\u0440\u043e\u0448\u0435\u0439 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0447\u0438 \u043d\u0435 \u0442\u0430\u043a? \u0406 \u0442\u043e\u043c\u0443 \u0440\u043e\u0437\u0443\u043c\u043d\u0438\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442 \u0437\u0430\u0445\u043e\u043f\u0438\u0442\u044c \u044f\u043a\u043e\u043c\u043e\u0433\u0430 \u0431\u0456\u043b\u044c\u0448\u0443 \u0447\u0430\u0441\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443. \u0420\u0430\u0434\u0436\u0443 \u0432\u0430\u043c \u0440\u043e\u0431\u0438\u0442\u0438 &#8220;\u043b\u0456\u0439\u043a\u0443&#8221; \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u044e \u0456 \u043d\u0435 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0435\u043d\u0435\u0440\u0433\u0456\u044e \u043d\u0430 \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u0438\u0445 \u043b\u044e\u0434\u0435\u0439. \u0412\u0456\u0434\u0434\u0430\u043d\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u043f\u043e\u0442\u044f\u0433\u043d\u0443\u0442\u044c\u0441\u044f \u0441\u0430\u043c\u0456.<\/p>\n<p><I>\u041f\u0435\u0440\u0435\u043a\u043b\u0430\u0434: <A href=\"https:\/\/innovations.com.ua\" target=\"_blank\">Innovations.com.ua<\/A><\/I><\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/11-11-2010-0.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u0421\u0435\u0442 \u0413\u043e\u0434\u0456\u043d: \u042f\u043a\u0430 \u0444\u043e\u0440\u043c\u0430 \u0432\u0430\u0448\u043e\u0457 \u00ab\u043b\u0456\u0439\u043a\u0438\u00bb? \">\u0427\u0430\u0441\u0442\u043e \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0432\u0430\u0448\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u0431\u0430\u0447\u0438\u043b\u0430 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044f \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043b\u044e\u0434\u0435\u0439. \u041d\u0430\u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0437\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u043f\u043e\u043b\u044f\u0433\u0430\u0454 \u0443 \u044f\u043a\u043e\u0441\u0442\u0456, \u0430 \u043d\u0435 \u0443 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456, \u043f\u0438\u0448\u0435 \u0421\u0435\u0442 \u0413\u043e\u0434\u0456\u043d (Seth Godin) \u0443 <A href=\"http:\/\/sethgodin.typepad.com\" target=\"_blank\">\u0441\u0432\u043e\u0454\u043c\u0443 \u0431\u043b\u043e\u0437\u0456<\/A>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[478,462,77,35,458,279],"class_list":["post-1108","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-Seth-Godin","tag-kliyent","tag-loyalnist","tag-marketyng","tag-reklamna-kampaniya","tag-Set-Godin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u0435\u0442 \u0413\u043e\u0434\u0456\u043d: \u042f\u043a\u0430 \u0444\u043e\u0440\u043c\u0430 \u0432\u0430\u0448\u043e\u0457 \u00ab\u043b\u0456\u0439\u043a\u0438\u00bb? | 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