{"id":1222,"date":"2011-06-22T10:28:55","date_gmt":"2011-06-22T07:28:55","guid":{"rendered":""},"modified":"2025-08-13T15:04:46","modified_gmt":"2025-08-13T12:04:46","slug":"mozkovyj-shturm-zmenshuye-kreatyvnist","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/mozkovyj-shturm-zmenshuye-kreatyvnist\/","title":{"rendered":"\u041c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c?"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/22-06-2011-0.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c?\">\u041f\u043e\u043e\u0434\u0438\u043d\u0446\u0456 \u043b\u044e\u0434\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0437\u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u0434\u0435\u0439, \u043d\u0456\u0436 \u043f\u0440\u0430\u0446\u044e\u044e\u0447\u0438 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u043e\u0437\u043a\u043e\u0432\u043e\u0433\u043e \u0448\u0442\u0443\u0440\u043c\u0443 (brainstorming) \u0437\u0456 \u0441\u0432\u043e\u0457\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438. \u0421\u0430\u043c\u0435 \u0442\u0430\u043a\u0438\u0439 \u0434\u043e\u0441\u0438\u0442\u044c \u0441\u043f\u0456\u0440\u043d\u0438\u0439 \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a \u0440\u043e\u0431\u0438\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u0430 \u0433\u0440\u0443\u043f\u0430 \u041d\u0456\u043a\u043e\u043b\u0430\u0441\u0430 \u041a\u043e\u043d\u0430 (Nicholas Kohn). \u0410\u043b\u0435 \u0432 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u0456, \u044f\u043a\u0435 \u043e\u043f\u0443\u0431\u043b\u0456\u043a\u0443\u0432\u0430\u0432 The British Psychological Society (<A href=\"https:\/\/www.bps.org.uk\" target=\"_blank\">BPS<\/A>), \u043e\u0431\u043c\u043e\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0446\u0435\u0439 \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u0434\u043e &#8220;\u0441\u0438\u0440\u0438\u0445&#8221; \u0456\u0434\u0435\u0439. \u042f\u043a\u0449\u043e \u0436 \u043c\u043e\u0432\u0430 \u0439\u0434\u0435 \u043f\u0440\u043e \u043f\u043e\u0448\u0443\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043c\u0431\u0456\u043d\u0430\u0446\u0456\u0439, \u043a\u0440\u0430\u0449\u0435 \u0432\u0441\u0435-\u0442\u0430\u043a\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c.<\/p>\n<p>\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0438\u0442\u0438 \u0441\u0432\u043e\u0457 \u0437\u0434\u043e\u0433\u0430\u0434\u0438, \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u043a\u0438 \u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043b\u0438 \u043a\u0456\u043b\u044c\u043a\u0430 \u0433\u0440\u0443\u043f \u043f\u043e \u0442\u0440\u0438 \u043b\u044e\u0434\u0438\u043d\u0438, \u044f\u043a\u0456 \u0440\u043e\u0437\u043c\u0456\u0441\u0442\u0438\u043b\u0438 \u0437\u0430 \u043a\u043e\u043c\u043f&#8217;\u044e\u0442\u0435\u0440\u0430\u043c\u0438 \u043e\u043a\u0440\u0435\u043c\u043e \u043e\u0434\u0438\u043d \u0432\u0456\u0434 \u0456\u043d\u0448\u043e\u0433\u043e. \u0426\u0435 \u0431\u0443\u043b\u043e \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0432\u0456\u0447-\u043d\u0430-\u0432\u0456\u0447 \u043d\u0435 \u0432\u043f\u043b\u0438\u0432\u0430\u043b\u0438 \u043d\u0430 \u0447\u0438\u0441\u0442\u043e\u0442\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443. \u041a\u043e\u0436\u043d\u0456\u0439 \u0433\u0440\u0443\u043f\u0456 \u0434\u0430\u043b\u0438 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u043d\u0430 \u043f\u043e\u0448\u0443\u043a \u0456\u0434\u0435\u0439 \u043f\u043e \u043f\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u043d\u044e \u0447\u043e\u0433\u043e-\u043d\u0435\u0431\u0443\u0434\u044c, \u043d\u0430 \u0449\u043e \u0431\u0443\u043b\u043e \u0432\u0456\u0434\u0432\u0435\u0434\u0435\u043d\u043e 10 \u0445\u0432\u0438\u043b\u0438\u043d. <\/p>\n<p>\u0423\u0447\u0430\u0441\u043d\u0438\u043a\u0438 \u0434\u0435\u044f\u043a\u0438\u0445 \u0433\u0440\u0443\u043f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e, \u0442\u043e\u0434\u0456 \u044f\u043a \u0432 \u0456\u043d\u0448\u0438\u0445 \u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044f \u0437\u043d\u0430\u0439\u0434\u0435\u043d\u0438\u043c\u0438 \u0456\u0434\u0435\u044f\u043c\u0438. \u0426\u0435\u0439 \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b \u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0432\u0441\u044f \u0445\u0430\u043e\u0442\u0438\u0447\u043d\u043e, \u0456 \u0432\u0441\u0435 \u0437\u0430\u043b\u0435\u0436\u0430\u043b\u043e \u0442\u0456\u043b\u044c\u043a\u0438 \u0432\u0456\u0434 \u043f\u0435\u0440\u0435\u0432\u0430\u0433 \u0441\u0430\u043c\u0438\u0445 \u043b\u044e\u0434\u0435\u0439. <\/p>\n<p>\u041d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043c \u0435\u0442\u0430\u043f\u043e\u043c \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443 \u0431\u0443\u043b\u043e \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u043d\u0430 \u043a\u043e\u043c\u0431\u0456\u043d\u0430\u0446\u0456\u044e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0445 \u0456\u0434\u0435\u0439. \u041d\u0430 \u0446\u0435 \u0431\u0443\u043b\u043e \u0432\u0456\u0434\u0432\u0435\u0434\u0435\u043d\u043e 15 \u0445\u0432\u0438\u043b\u0438\u043d. \u0412\u0441\u0456 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0438, \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438 \u0432\u043e\u043d\u0438 \u043f\u043e\u043e\u0434\u0438\u043d\u0446\u0456 \u0447\u0438 \u043d\u0456, \u043f\u043e\u0432\u0438\u043d\u043d\u0456 \u0431\u0443\u043b\u0438 \u043f\u043e\u0434\u0456\u043b\u0438\u0442\u0438\u0441\u044f \u0441\u0432\u043e\u0457\u043c\u0438 \u0456\u0434\u0435\u044f\u043c\u0438 \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u0447\u043b\u0435\u043d\u0430\u043c\u0438 \u0433\u0440\u0443\u043f\u0438. \u041e\u0434\u043d\u0456\u0439 \u043f\u043e\u043b\u043e\u0432\u0438\u043d\u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0430\u0442\u043e\u0440\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0438 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u0438\u043c\u0438 \u0434\u0430\u043d\u0438\u043c\u0438 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e, \u0442\u043e\u0434\u0456 \u044f\u043a \u0456\u043d\u0448\u0456\u0439 \u043f\u043e\u043a\u0430\u0437\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043a\u043e\u043c\u0431\u0456\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0448\u0438\u0445 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u0457\u0445\u043d\u0456\u0445 \u0433\u0440\u0443\u043f. <\/p>\n<p>\u0417\u0430 \u043f\u0456\u0434\u0441\u0443\u043c\u043a\u0430\u043c\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443 \u0437&#8217;\u044f\u0441\u0443\u0432\u0430\u043b\u043e\u0441\u044f, \u0449\u043e \u0442\u0456, \u0445\u0442\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0432 \u0443 \u043f\u0435\u0440\u0448\u0456\u0439 \u0447\u0430\u0441\u0442\u0438\u043d\u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e, \u0437\u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u043b\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0456\u0434\u0435\u0439, \u043d\u0456\u0436 \u0442\u0456, \u0445\u0442\u043e \u0434\u0456\u043b\u0438\u0432\u0441\u044f \u043d\u0430\u0440\u043e\u0431\u0456\u0442\u043a\u0430\u043c\u0438 \u0437 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438 \u043f\u043e \u0433\u0440\u0443\u043f\u0456. \u041e\u0434\u043d\u0430\u043a \u0443 \u0434\u0440\u0443\u0433\u0456\u0439 \u0447\u0430\u0441\u0442\u0438\u043d\u0456 \u0435\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u0443 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0430 \u0432\u0438\u044f\u0432\u0438\u043b\u0430\u0441\u044f \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u044e. <\/p>\n<p>\u041d\u0435 \u043d\u0430\u043f\u043e\u043b\u044f\u0433\u0430\u044e\u0447\u0438 \u043d\u0430 \u0442\u043e\u043c\u0443, \u0449\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0454 \u0456\u0441\u0442\u0438\u043d\u043e\u044e \u0432 \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u0439 \u0456\u043d\u0441\u0442\u0430\u043d\u0446\u0456\u0457, \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u043a\u0438 \u0432\u0441\u0435-\u0442\u0430\u043a\u0438 \u0430\u043a\u0446\u0435\u043d\u0442\u0443\u044e\u0442\u044c: \u0446\u0456 \u0434\u0430\u043d\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u0441\u0442\u0430\u0442\u0438 \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0434\u043b\u044f \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u043e\u0433\u043e \u0432\u0438\u0432\u0447\u0435\u043d\u043d\u044f \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432, \u0449\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c.  <\/p>\n<p><I>\u0417\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u043c\u0438 \u0436\u0443\u0440\u043d\u0430\u043b\u0443 <A href=\"https:\/\/www.companion.ua\" target=\"_blank\">&#8220;\u041a\u043e\u043c\u043f&#038;\u043d\u044c\u043e\u041d&#8221;<\/A>.<\/I><\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/22-06-2011-0.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c?\">\u041f\u043e\u043e\u0434\u0438\u043d\u0446\u0456 \u043b\u044e\u0434\u0438\u043d\u0430 \u043c\u043e\u0436\u0435 \u0437\u0433\u0435\u043d\u0435\u0440\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u0434\u0435\u0439, \u043d\u0456\u0436 \u043f\u0440\u0430\u0446\u044e\u044e\u0447\u0438 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u043e\u0437\u043a\u043e\u0432\u043e\u0433\u043e \u0448\u0442\u0443\u0440\u043c\u0443 (brainstorming) \u0437\u0456 \u0441\u0432\u043e\u0457\u043c\u0438 \u043a\u043e\u043b\u0435\u0433\u0430\u043c\u0438. \u0421\u0430\u043c\u0435 \u0442\u0430\u043a\u0438\u0439 \u0434\u043e\u0441\u0438\u0442\u044c \u0441\u043f\u0456\u0440\u043d\u0438\u0439 \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a \u0440\u043e\u0431\u0438\u0442\u044c \u0434\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u0446\u044c\u043a\u0430 \u0433\u0440\u0443\u043f\u0430 \u041d\u0456\u043a\u043e\u043b\u0430\u0441\u0430 \u041a\u043e\u043d\u0430 (Nicholas Kohn). \u0410\u043b\u0435 \u0432 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u0456, \u044f\u043a\u0435 \u043e\u043f\u0443\u0431\u043b\u0456\u043a\u0443\u0432\u0430\u0432 The British Psychological Society (<A href=\"http:\/\/www.bps.org.uk\" target=\"_blank\">BPS<\/A>), \u043e\u0431\u043c\u043e\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0446\u0435\u0439 \u0432\u0438\u0441\u043d\u043e\u0432\u043e\u043a \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u0434\u043e &#8220;\u0441\u0438\u0440\u0438\u0445&#8221; \u0456\u0434\u0435\u0439. \u042f\u043a\u0449\u043e \u0436 \u043c\u043e\u0432\u0430 \u0439\u0434\u0435 \u043f\u0440\u043e \u043f\u043e\u0448\u0443\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u043c\u0431\u0456\u043d\u0430\u0446\u0456\u0439, \u043a\u0440\u0430\u0449\u0435 \u0432\u0441\u0435-\u0442\u0430\u043a\u0438 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[880,58,333,299,1879],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-common","tag-grupa","tag-doslidzhennya","tag-eksperyment","tag-kreatyvnist","tag-mozkovyj-shturm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041c\u043e\u0437\u043a\u043e\u0432\u0438\u0439 \u0448\u0442\u0443\u0440\u043c \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c? | 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