{"id":1255,"date":"2011-09-06T10:56:52","date_gmt":"2011-09-06T07:56:52","guid":{"rendered":""},"modified":"2025-08-13T15:04:43","modified_gmt":"2025-08-13T12:04:43","slug":"narodzhennya-imeni-philips","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-philips\/","title":{"rendered":"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Philips"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/logo-philips.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Philips\">\u0416\u0435\u0440\u0430\u0440 \u0424\u0456\u043b\u0456\u043f\u0441 \u0431\u0443\u0432 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u043d\u0438\u0439 \u0443 \u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u043c\u0443 \u043b\u0430\u043c\u043f\u0438 \u0440\u043e\u0437\u0436\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f, \u0432\u0438\u043d\u0430\u0439\u0434\u0435\u043d\u043e\u0457 <a href=\"https:\/\/www.management.com.ua\/blog\/1075\">\u0415\u0434\u0456\u0441\u043e\u043d\u043e\u043c<\/a>. \u0422\u043e\u043c\u0443 \u0432\u0456\u043d \u0443\u043c\u043e\u0432\u0438\u0432 \u0431\u0430\u0442\u044c\u043a\u0430 \u043f\u043e\u0437\u0438\u0447\u0438\u0442\u0438 \u0439\u043e\u043c\u0443 \u0433\u0440\u043e\u0448\u0456, \u0449\u043e\u0431 \u0440\u0430\u0437\u043e\u043c \u0437\u0456 \u0441\u0432\u043e\u0457\u043c \u0431\u0440\u0430\u0442\u043e\u043c \u0410\u043d\u0442\u043e\u043d\u043e\u043c \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e <i>Philips Gloeillampenfabrieken<\/i> (&#8220;\u0417\u0430\u0432\u043e\u0434 \u043f\u043e \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044e \u043b\u0430\u043c\u043f Philips&#8221;). <\/p>\n<p>\u0412 \u0415\u043d\u0434\u0445\u043e\u0432\u0435\u043d\u0456 &#8211; \u043c\u0456\u0441\u0442\u0456, \u044f\u043a\u0435 \u0437\u0430\u0440\u0430\u0437 \u043d\u0430\u0437\u0438\u0432\u0430\u044e\u0442\u044c \u043d\u0435 \u0456\u043d\u0430\u043a\u0448\u0435 \u044f\u043a <i>Philips<\/i>, &#8211; \u0432\u0456\u043d \u043a\u0443\u043f\u0438\u0432 \u043a\u043e\u043b\u0438\u0448\u043d\u044e \u043f\u0440\u044f\u0434\u0438\u043b\u044c\u043d\u0443 \u043c\u0430\u0439\u0441\u0442\u0435\u0440\u043d\u044e \u0439 \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u0432 \u0443 \u0446\u044c\u043e\u043c\u0443 \u0431\u0443\u0434\u0438\u043d\u043a\u0443 \u043f\u0435\u0440\u0448\u0438\u0439 \u0443 \u041d\u0456\u0434\u0435\u0440\u043b\u0430\u043d\u0434\u0430\u0445 \u0437\u0430\u0432\u043e\u0434 \u043f\u043e \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044e \u0435\u043b\u0435\u043a\u0442\u0440\u0438\u0447\u043d\u0438\u0445 \u043b\u0430\u043c\u043f. \u0421\u043a\u043b\u044f\u043d\u0456 \u043a\u043e\u043b\u0431\u0438 \u0434\u043b\u044f \u043b\u0430\u043c\u043f \u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0438 \u0432\u0438\u0434\u0443\u0432\u0430\u043b\u0438 \u0440\u043e\u0442\u043e\u043c. \u041f\u0435\u0440\u0448\u0435 \u0437\u043d\u0430\u0447\u043d\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u0439\u0448\u043b\u043e \u0437 \u0420\u043e\u0441\u0456\u0457: \u0431\u0443\u043b\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043f&#8217;\u044f\u0442\u0434\u0435\u0441\u044f\u0442 \u0442\u0438\u0441\u044f\u0447 \u043b\u0430\u043c\u043f &#8211; \u0434\u043b\u044f \u043e\u0441\u0432\u0456\u0442\u043b\u0435\u043d\u043d\u044f \u0417\u0438\u043c\u043e\u0432\u043e\u0433\u043e \u043f\u0430\u043b\u0430\u0446\u0443 \u0432 \u0421\u0430\u043d\u043a\u0442-\u041f\u0435\u0442\u0435\u0440\u0431\u0443\u0440\u0437\u0456. <\/p>\n<p>\u041f\u043e\u0442\u0456\u043c \u0443 \u0436\u0438\u0442\u0442\u0456 \u0437\u0430\u0432\u043e\u0434\u0443 \u043d\u0430\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u043d\u0438\u0437\u043a\u0430 \u0432\u0438\u043d\u0430\u0445\u043e\u0434\u0456\u0432: \u0443 1927-\u043c\u0443 \u0440\u043e\u0446\u0456 &#8211; \u043f\u0435\u0440\u0448\u0438\u0439 \u0440\u0430\u0434\u0456\u043e\u043f\u0440\u0438\u0439\u043c\u0430\u0447, \u0443 1950-\u043c\u0443 &#8211; \u043f\u0435\u0440\u0448\u0438\u0439 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440, \u0443 1979-\u043c\u0443 &#8211; CD (\u0440\u0430\u0437\u043e\u043c \u0456\u0437 Sony). \u0417 1995-\u0433\u043e \u0440\u043e\u043a\u0443 \u0444\u0456\u0440\u043c\u0430 <i>Philips<\/i> \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b\u0430 \u0432\u0438\u043f\u0443\u0441\u043a\u0430\u0442\u0438 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043f\u043e\u0431\u0443\u0442\u043e\u0432\u0456 \u043f\u0440\u0438\u043b\u0430\u0434\u0438, \u0446\u044e \u0433\u0430\u043b\u0443\u0437\u044c \u0441\u0432\u043e\u0433\u043e \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0430 \u0432\u043e\u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u043b\u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0456\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Whirpool (\u0443 \u043f\u0435\u0440\u0435\u043a\u043b\u0430\u0434\u0456 \u0437 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u0433\u043e &#8211; &#8220;\u0432\u0438\u0445\u043e\u0440&#8221;).<\/p>\n<p><i>\u0406\u0437 \u043a\u043d\u0438\u0433\u0438 \u0411\u0435\u0440\u043d\u0430\u0440\u0430 \u0413\u0430\u043b\u0456 &#8220;BRAND: \u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456&#8221;<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/logo-philips.jpg\" width=105 height=70 hspace=8 vspace=4 border=0 align=\"left\" alt=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Philips\">\u0416\u0435\u0440\u0430\u0440 \u0424\u0456\u043b\u0456\u043f\u0441 \u0431\u0443\u0432 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u043d\u0438\u0439 \u0443 \u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u043c\u0443 \u043b\u0430\u043c\u043f\u0438 \u0440\u043e\u0437\u0436\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f, \u0432\u0438\u043d\u0430\u0439\u0434\u0435\u043d\u043e\u0457 <a href=\"http:\/\/blog.management.com.ua\/item\/1075\">\u0415\u0434\u0456\u0441\u043e\u043d\u043e\u043c<\/a>. \u0422\u043e\u043c\u0443 \u0432\u0456\u043d \u0443\u043c\u043e\u0432\u0438\u0432 \u0431\u0430\u0442\u044c\u043a\u0430 \u043f\u043e\u0437\u0438\u0447\u0438\u0442\u0438 \u0439\u043e\u043c\u0443 \u0433\u0440\u043e\u0448\u0456, \u0449\u043e\u0431 \u0440\u0430\u0437\u043e\u043c \u0437\u0456 \u0441\u0432\u043e\u0457\u043c \u0431\u0440\u0430\u0442\u043e\u043c \u0410\u043d\u0442\u043e\u043d\u043e\u043c \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e <i>Philips Gloeillampenfabrieken<\/i> (&#8220;\u0417\u0430\u0432\u043e\u0434 \u043f\u043e \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044e \u043b\u0430\u043c\u043f Philips&#8221;). <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1915,3000,825,951],"class_list":["post-1255","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-Philips","tag-brend","tag-istoriya","tag-torgova-marka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Philips | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-philips\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: Philips | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u0416\u0435\u0440\u0430\u0440 \u0424\u0456\u043b\u0456\u043f\u0441 \u0431\u0443\u0432 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u043d\u0438\u0439 \u0443 \u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443 \u043c\u0430\u0439\u0431\u0443\u0442\u043d\u044c\u043e\u043c\u0443 \u043b\u0430\u043c\u043f\u0438 \u0440\u043e\u0437\u0436\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f, \u0432\u0438\u043d\u0430\u0439\u0434\u0435\u043d\u043e\u0457 \u0415\u0434\u0456\u0441\u043e\u043d\u043e\u043c. \u0422\u043e\u043c\u0443 \u0432\u0456\u043d \u0443\u043c\u043e\u0432\u0438\u0432 \u0431\u0430\u0442\u044c\u043a\u0430 \u043f\u043e\u0437\u0438\u0447\u0438\u0442\u0438 \u0439\u043e\u043c\u0443 \u0433\u0440\u043e\u0448\u0456, \u0449\u043e\u0431 \u0440\u0430\u0437\u043e\u043c \u0437\u0456 \u0441\u0432\u043e\u0457\u043c \u0431\u0440\u0430\u0442\u043e\u043c \u0410\u043d\u0442\u043e\u043d\u043e\u043c \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e Philips Gloeillampenfabrieken (&quot;\u0417\u0430\u0432\u043e\u0434 \u043f\u043e \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044e \u043b\u0430\u043c\u043f Philips&quot;).\" \/>\n<meta property=\"og:url\" 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