\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u044f Microsoft \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u043e\u0441\u0442\u0430\u043d\u043d\u0456\u0445 \u0440\u043e\u043a\u0456\u0432 \u0446\u0456\u043b\u043a\u043e\u0432\u0438\u0442\u043e \u0437\u043c\u0456\u043d\u0438\u043b\u0430 \u0441\u0432\u0456\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 PR. \u0417\u0430\u043c\u0456\u0441\u0442\u044c \u043e\u0431\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0441\u0442\u0430\u0442\u0435\u0439 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u0442\u0438\u043f\u0430\u0445 \u0417\u041c\u0406, \u0442\u0435\u043f\u0435\u0440 \u0443\u0432\u0430\u0433\u0443 \u0437\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c \u043b\u0438\u0448\u0435 \u043d\u0430 \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0445 \u00ab\u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0441\u0442\u0430\u0442\u0435\u0439\u00bb (top stories), \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438 \u044f\u043a\u0438\u0445 \u0454:
\n1) \u043c\u0456\u0441\u0446\u0435 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0442\u0442\u0456 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u0446\u0456 \u0447\u0438 \u0432 \u0444\u043e\u0440\u043c\u0430\u0442\u0456 \u0432\u0438\u0434\u0430\u043d\u043d\u044f
\n2) \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u044f \u0442\u0440\u0435\u0442\u044c\u043e\u0457 \u0441\u0442\u043e\u0440\u043e\u043d\u0438
\n3) \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u0438\u0439 \u043d\u0435\u0439\u0442\u0440\u0430\u043b\u044c\u043d\u0438\u0439 \u0447\u0438 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u0438\u0439 \u0442\u043e\u043d \u0441\u0442\u0430\u0442\u0442\u0456
\n4) \u0441\u0442\u0430\u0442\u0443\u0441 \u0432\u0438\u0434\u0430\u043d\u043d\u044f \u2013 \u0432\u043e\u043d\u043e \u043f\u043e\u0432\u0438\u043d\u043d\u043e \u0431\u0443\u0442\u0438 \u0437 \u043f\u0435\u0440\u0435\u043b\u0456\u043a\u0443 \u043f\u0435\u0440\u0448\u043e-\u043f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u0438\u0445
\n5) \u0442\u0435\u043c\u0430 \u0441\u0442\u0430\u0442\u0442\u0456 \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0440\u043e\u0437\u043a\u0440\u0438\u0432\u0430\u0442\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u044e \u0432 \u043e\u0434\u043d\u0456\u0439 \u0437 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0434\u043b\u044f \u041c\u0430\u0439\u043a\u0440\u043e\u0441\u043e\u0444\u0442 \u0442\u0435\u043c \u2013 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c, \u0431\u0435\u0437\u043f\u0435\u043a\u0430 \u0442\u0430 \u0456\u043d\u0448\u0456.<\/p>\n
* * *<\/div>\n
\u041d\u0435\u0449\u043e\u0434\u0430\u0432\u043d\u043e, P&G \u043f\u043e\u0447\u0430\u0432 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0438\u0439 \u0441\u043f\u043e\u0441\u0456\u0431 \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 PR, \u044f\u043a\u0438\u0439 \u0432\u043e\u043d\u0438 \u043d\u0430\u0437\u0432\u0430\u043b\u0438 PREvaluate. \u0417\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u044e\u0447\u0438 \u0446\u0435\u0439 \u0441\u043f\u043e\u0441\u0456\u0431, P&G \u043f\u0440\u0438\u0439\u0448\u043b\u0430 \u0434\u043e \u0432\u0438\u0441\u043d\u043e\u0432\u043a\u0443, \u0449\u043e \u0437 \u043c\u0456\u043a\u0441\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439, \u043e\u0431\u0440\u0430\u043d\u0438\u0445 \u0434\u043b\u044f \u043f\u0456\u043b\u043e\u0442\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432 2006 \u0440\u043e\u0446\u0456, PR \u0431\u0443\u0432 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c. \u042f\u043a \u0437\u0430\u0437\u043d\u0430\u0447\u0430\u0454 \u0413\u0430\u043d\u0441 \u0411\u0435\u043d\u0434\u0435\u0440, \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0441\u043b\u0443\u0436\u0431\u0438 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u0437\u0432\u2019\u044f\u0437\u043a\u0456\u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, PREvaluate \u0432\u043a\u043b\u044e\u0447\u0430\u0454 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0438\u0439 \u0430\u043d\u0430\u043b\u0456\u0437 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0449\u043e\u0434\u043e \u0437\u0430\u0442\u0440\u0430\u0442, \u043e\u0431\u2019\u0454\u043c\u0443 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0456\u0432 \u0442\u0430 \u0441\u0438\u043d\u0435\u0440\u0433\u0456\u0457 \u0437 \u0456\u043d\u0448\u0438\u043c\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u043c\u0438 \u0442\u0430\u043a\u0442\u0438\u043a\u0430\u043c\u0438.
\n<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
\u042f\u043a \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c PR? \u041f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e, \u043a\u043e\u043b\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u043c\u0456\u0436 PR \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u043e\u043c \u0442\u0430 \u0439\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u043e\u043c (\u0437 \u043e\u0441\u0432\u0456\u0442\u043e\u044e \u041c\u0411\u0410) \u0447\u0438 \u043c\u0456\u0436 PR-\u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c \u0434\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u0446\u044c\u043e\u0433\u043e \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u2013 \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u043e \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u043a\u043e\u0440\u043e\u0442\u043a\u0430, \u0430\u043b\u0435 \u0432\u0441\u0435 \u0436 \u043f\u0430\u0443\u0437\u0430. PR-\u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438 \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043f\u043e\u0432\u043d\u0456 \u043b\u0435\u0433\u0435\u043d\u0456 \u043f\u043e\u0432\u0456\u0442\u0440\u044f, \u0449\u043e\u0431 \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u0438, \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u043e\u044e \u0454 \u0457\u0445\u043d\u044f \u0440\u043e\u0431\u043e\u0442\u0430 \u0434\u043b\u044f \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0443\u0441\u043f\u0456\u0445\u0443 \u0457\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043f\u043e\u0441\u043b\u0443\u0433 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443. \u041f\u0430\u0443\u0437\u0430 \u0436 \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0442\u043e\u043c\u0443, \u0449\u043e \u0454\u0434\u0438\u043d\u043e\u0457 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043d\u0430 \u0446\u0435 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435\u043c\u0430\u0454. \u0419\u043e\u0433\u043e \u0449\u0435 \u043d\u0435 \u0437\u043d\u0430\u0439\u0448\u043b\u0438 \u0456 \u043d\u0435 \u043e\u043f\u0438\u0441\u0430\u043b\u0438 \u0432 \u0447\u0456\u0442\u043a\u0438\u0445 \u0456\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0456\u044f\u0445.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[165,3000,161,166],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-PR","tag-brend","tag-efektyvnist","tag-reputatsiya-kompaniyi"],"yoast_head":"\n
\u042f\u043a \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c PR? | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/yak-vymiryuvaty-efektyvnist-pr\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u042f\u043a \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c PR? | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u042f\u043a \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c PR? \u041f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e, \u043a\u043e\u043b\u0438 \u043f\u0456\u0434 \u0447\u0430\u0441 \u0437\u0443\u0441\u0442\u0440\u0456\u0447\u0456 \u043c\u0456\u0436 PR \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u043e\u043c \u0442\u0430 \u0439\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u043e\u043c (\u0437 \u043e\u0441\u0432\u0456\u0442\u043e\u044e \u041c\u0411\u0410) \u0447\u0438 \u043c\u0456\u0436 PR-\u0430\u0433\u0435\u043d\u0446\u0456\u0454\u044e \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c \u0434\u043e\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043e \u0446\u044c\u043e\u0433\u043e \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u2013 \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u043e \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u043a\u043e\u0440\u043e\u0442\u043a\u0430, \u0430\u043b\u0435 \u0432\u0441\u0435 \u0436 \u043f\u0430\u0443\u0437\u0430. 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