{"id":27,"date":"2006-04-24T21:20:00","date_gmt":"2006-04-24T18:20:00","guid":{"rendered":""},"modified":"2025-08-13T15:11:15","modified_gmt":"2025-08-13T12:11:15","slug":"korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/","title":{"rendered":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438"},"content":{"rendered":"<p>\u0414\u043e\u0431\u0440\u0430 \u0437\u0432\u0456\u0441\u0442\u043a\u0430 \u0434\u043b\u044f \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432: \u0432\u0435\u043b\u0438\u043a\u0456 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0443 \u044f\u043a\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432.<\/p>\n<p>PepsiCo Inc. \u0437\u0431\u0438\u0440\u0430\u0454\u0442\u044c\u0441\u044f \u0446\u044c\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0447\u0430\u0441\u0442\u043a\u0443 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443 \u0432 \u0441\u0432\u043e\u0454\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0456 \u0437 5% \u0434\u043e 10%, Anheuser-Busch (\u043f\u0438\u0432\u043e Budweiser) &#8211; \u0432 \u0434\u0432\u0430 \u0440\u0430\u0437\u0438 (\u0434\u043e 5%). \u0422\u0430\u043a\u0456 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u044c\u043a\u0456 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457, \u044f\u043a Johnson&#038;Johnson \u0456 Procter&#038;Gamble, \u0449\u043e \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441\u043e\u0442\u043d\u0456 \u043c\u0456\u043b\u044c\u0439\u043e\u043d\u0456\u0432 \u0434\u043e\u043b\u0430\u0440\u0456\u0432, \u0437\u0430\u0440\u0430\u0437 \u043f\u043e\u0447\u0430\u043b\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442.<\/p>\n<p>\u0417\u043c\u0456\u043d\u0430 \u0444\u043e\u043a\u0443\u0441\u0443 \u043f\u043e\u044f\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c. \u0420\u0435\u043a\u043b\u0430\u043c\u0449\u0438\u043a\u0438 \u0437&#8217;\u044f\u0441\u0443\u0432\u0430\u043b\u0438, \u0449\u043e \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442\u044c \u0432\u0441\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u0447\u0430\u0441\u0443 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d\u0456 (\u043f\u0440\u0438\u0431\u043b\u0438\u0437\u043d\u043e 15% \u0432\u0441\u044c\u043e\u0433\u043e \u0447\u0430\u0441\u0443, \u044f\u043a\u0438\u0439 \u0432\u043e\u043d\u0438 \u043f\u0440\u0438\u0434\u0456\u043b\u044f\u044e\u0442\u044c \u043c\u0435\u0434\u0456\u0430). \u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0456\u0439\u043d\u043e \u043f\u0435\u0440\u0435\u043d\u043e\u0441\u044f\u0442\u044c \u0441\u0432\u043e\u0457 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f \u0432 \u043e\u043d\u043b\u0430\u0439\u043d.<\/p>\n<p>\u0414\u043e \u0440\u0435\u0447\u0456, \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u043e\u0431\u043e\u0440\u043e\u0442\u0438 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0421\u0428\u0410 \u0432\u0438\u0440\u043e\u0441\u043b\u0438 \u043d\u0430 30% \u0434\u043e $12,5 \u043c\u043b\u0440\u0434. (<A href=\"https:\/\/www.iab.net\/news\/pr_2006_04_20.asp\" target=\"_blank\">\u0437\u0432\u0456\u0442 IAB<\/A>). \u041f\u0440\u043e\u0433\u043d\u043e\u0437\u0438 \u0436 \u043d\u0430 \u0446\u0435\u0439 \u0440\u0456\u043a &#8211; \u0431\u043b\u0438\u0437\u044c\u043a\u043e 25-30%.<br \/>\n\u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443, \u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u043a\u043b\u0430\u0434\u0430\u0454 41% \u0432\u0441\u044c\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; 34% (\u0443 2004 \u0440. \u0431\u0443\u043b\u043e 40% \u0456 39%).<\/p>\n<p><I>\u0417\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e Webplanet.ru<\/I><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u043e\u0431\u0440\u0430 \u0437\u0432\u0456\u0441\u0442\u043a\u0430 \u0434\u043b\u044f \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432: \u0432\u0435\u043b\u0438\u043a\u0456 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0443 \u044f\u043a\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u0414\u043e\u0431\u0440\u0430 \u0437\u0432\u0456\u0441\u0442\u043a\u0430 \u0434\u043b\u044f \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432: \u0432\u0435\u043b\u0438\u043a\u0456 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0443 \u044f\u043a\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"article:published_time\" content=\"2006-04-24T18:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T12:11:15+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"headline\":\"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438\",\"datePublished\":\"2006-04-24T18:20:00+00:00\",\"dateModified\":\"2025-08-13T12:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/\"},\"wordCount\":138,\"articleSection\":[\"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\\\/\u0420\u0435\u043a\u043b\u0430\u043c\u0430\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/\",\"name\":\"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\"},\"datePublished\":\"2006-04-24T18:20:00+00:00\",\"dateModified\":\"2025-08-13T12:11:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\",\"name\":\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"description\":\"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/","og_locale":"uk_UA","og_type":"article","og_title":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","og_description":"\u0414\u043e\u0431\u0440\u0430 \u0437\u0432\u0456\u0441\u0442\u043a\u0430 \u0434\u043b\u044f \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043f\u043e\u0442\u0443\u0436\u043d\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432: \u0432\u0435\u043b\u0438\u043a\u0456 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043f\u0440\u0438\u0445\u043e\u0434\u044f\u0442\u044c \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0443 \u044f\u043a\u043e\u0441\u0442\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432.","og_url":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/","og_site_name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","article_published_time":"2006-04-24T18:20:00+00:00","article_modified_time":"2025-08-13T12:11:15+00:00","author":"admin","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/#article","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/"},"author":{"name":"admin","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"headline":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438","datePublished":"2006-04-24T18:20:00+00:00","dateModified":"2025-08-13T12:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/"},"wordCount":138,"articleSection":["\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u0420\u0435\u043a\u043b\u0430\u043c\u0430"],"inLanguage":"uk"},{"@type":"WebPage","@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/","url":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/","name":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/#website"},"datePublished":"2006-04-24T18:20:00+00:00","dateModified":"2025-08-13T12:11:15+00:00","author":{"@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"breadcrumb":{"@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.management.com.ua\/blog\/korporatsiyi-nareshti-zvernuly-uvagu-na-rynok-internet-reklamy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.management.com.ua\/blog\/"},{"@type":"ListItem","position":2,"name":"\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0456\u0457 \u043d\u0430\u0440\u0435\u0448\u0442\u0456 \u0437\u0432\u0435\u0440\u043d\u0443\u043b\u0438 \u0443\u0432\u0430\u0433\u0443 \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438"}]},{"@type":"WebSite","@id":"https:\/\/www.management.com.ua\/blog\/#website","url":"https:\/\/www.management.com.ua\/blog\/","name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","description":"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.management.com.ua\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Person","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851","name":"admin","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.management.com.ua\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":1,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":6102,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/27\/revisions\/6102"}],"wp:attachment":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}