{"id":359,"date":"2007-07-23T10:27:35","date_gmt":"2007-07-23T07:27:35","guid":{"rendered":""},"modified":"2025-08-13T15:10:20","modified_gmt":"2025-08-13T12:10:20","slug":"najefektyvnishi-banerni-kampaniyi-2006-go-roku","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/najefektyvnishi-banerni-kampaniyi-2006-go-roku\/","title":{"rendered":"\u041d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0456 \u0431\u0430\u043d\u0435\u0440\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 2006-\u0433\u043e \u0440\u043e\u043a\u0443"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_0.gif\" width=120 height=70 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\u041d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0456 \u0431\u0430\u043d\u0435\u0440\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 2006-\u0433\u043e \u0440\u043e\u043a\u0443\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f <a target=\"_blank\" href=\"https:\/\/www.dynamiclogic.com\">Dynamic Logic<\/a> \u0441\u043a\u043b\u0430\u043b\u0430 \u0442\u043e\u043f-8 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u0431\u0430\u043d\u0435\u0440\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0443 \u0421\u0428\u0410, \u0449\u043e \u0432\u0456\u0434\u0431\u0443\u043b\u0438\u0441\u044c \u0443 2006-\u043c\u0443 \u0440\u043e\u0446\u0456. \u041e\u0446\u0456\u043d\u044e\u0432\u0430\u043b\u0438\u0441\u044f \u0441\u043f\u043e\u0441\u0456\u0431 \u043f\u043e\u0434\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443, \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0439 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c. \u0423\u0441\u044c\u043e\u0433\u043e \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0431\u0443\u043b\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u043e 600 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 400 \u0440\u0456\u0437\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, &#8211; \u043e\u0434\u043d\u0430\u043a \u0443 \u043d\u044c\u043e\u0433\u043e \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0442\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0432\u0456\u0434\u0441\u043b\u0456\u0434\u043a\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0456\u043d\u0448\u0438\u043c\u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 Insight Express, \u043f\u0438\u0448\u0435 <i>MediaRevolution<\/i> \u0437 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c \u043d\u0430 <i><a target=\"_blank\" href=\"https:\/\/adage.com\">Advertising Age<\/a><\/i>.<\/p>\n<p>\u041d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438 2006-\u0433\u043e \u0440\u043e\u043a\u0443, \u043d\u0430 \u0434\u0443\u043c\u043a\u0443 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u0456, \u0432\u0438\u044f\u0432\u0438\u043b\u0438\u0441\u044f \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456:<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_1.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0456\u043b\u0456\u0432 BMW Five Pillars.<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430: GSD&#038;M Austin, Dotglu New York.<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=bmw1.swf\" target=\"_blank\">1<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=bmw2.swf\" target=\"_blank\">2<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=bmw3.swf\" target=\"_blank\">3<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_2.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f Crystal Light On-the-Go \u0434\u043b\u044f Kraft Foods<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Ogilvy &#038; Mather <\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/2006top10\/crystal_light.html\" target=\"_blank\">1, 2<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_3.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u0411\u043b\u0430\u0433\u043e\u0434\u0456\u0439\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0432 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u0443 \u0434\u0456\u0432\u0447\u0438\u043d\u043a\u0430\u043c \u043a\u0440\u0430\u0457\u043d, \u0449\u043e \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u044c\u0441\u044f, Dove Self Esteem Fund \u0434\u043b\u044f Unilever.<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430: Mindshare New York, Ryan Interactive &#038; Ogilvy &#038; Mather.<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=dove1.swf\" target=\"_blank\">1<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=dove2.swf\" target=\"_blank\">2<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=dove3.swf\" target=\"_blank\">3<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_4.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f Kraft Foods &#8211; Honey Bunches of Oats<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430: Ogilvy &#038; Mather<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=honey3.swf\" target=\"_blank\">1<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/2006top10\/honey_bunches.html\" target=\"_blank\">2, 3<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_5.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f Kraft Foods &#8211; Kraft Singles<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e: JWT<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/2006top10\/kraft_singles.html\" target=\"_blank\">1, 2<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_6.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0430\u0437\u0456\u0439\u0441\u044c\u043a\u043e\u0433\u043e \u0441\u0430\u043b\u0430\u0442\u0443 (Asian Salad) \u0432 McDonald&#8217;s.<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430: OMD Chicago \u0456 Tribal DDB Chicago.<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd1.swf\" target=\"_blank\">1<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd2.swf\" target=\"_blank\">2<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd3.swf\" target=\"_blank\">3<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd4.swf\" target=\"_blank\">4<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd5.swf\" target=\"_blank\">5<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd6.swf\" target=\"_blank\">6<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=mcd7.swf\" target=\"_blank\">7<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_7.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043f\u0435\u0447\u0438\u0432\u0430 Oreo \u0432\u0456\u0434 Kraft Foods.<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Draftfcb.<\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/2006top10\/oreo.html\" target=\"_blank\">1, 2<\/A>.<\/p>\n<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_8.jpg\" width=175 height=146 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\"><br \/>\n\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043e\u043a\u0443\u043b\u044f\u0440\u0456\u0432 Ray-Ban.<\/p>\n<p>\u0410\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e: Starcom Chicago. <\/p>\n<p>\u0411\u0410\u041d\u0415\u0420\u0418: <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=rayban1.swf\" target=\"_blank\">1<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=rayban2.swf\" target=\"_blank\">2<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=rayban3.swf\" target=\"_blank\">3<\/A>, <A href=\"https:\/\/www.dynamiclogic.com\/na\/research\/preview.php?creativename=rayban4.swf\" target=\"_blank\">4<\/A>.<\/p>\n<p>\u0412\u0430\u0440\u0442\u043e \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0438\u0442\u0438, \u0449\u043e 4 \u0437 8 \u043a\u0440\u0430\u0449\u0438\u0445 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u043d\u0430 \u0434\u0443\u043c\u043a\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432 Dynamic Logic, \u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u043b\u0438 \u0431\u0440\u0435\u043d\u0434\u0438, \u0449\u043e \u043d\u0430\u043b\u0435\u0436\u0430\u0442\u044c \u043a\u043e\u043d\u0446\u0435\u0440\u043d\u0443 Kraft Foods. \u0410 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u0434\u043b\u044f Oreo \u0456 Kraft Singles \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0432 \u043d\u0430\u0439\u0432\u0438\u0449\u0456 \u043e\u0446\u0456\u043d\u043a\u0438 \u044f\u043a \u0437\u0430 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0443 \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0443, \u0442\u0430\u043a \u0456 \u0437\u0430 \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0456\u0441\u0442\u044c. \u0417 \u043e\u0434\u043d\u043e\u0433\u043e \u0431\u043e\u043a\u0443, \u0446\u0435 \u043d\u0435 \u0434\u0438\u0432\u043d\u043e: Kraft Foods \u0454 \u0432\u0435\u043b\u0438\u043a\u0438\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c Dynamic Logic. \u0410\u043b\u0435 \u0437 \u0456\u043d\u0448\u043e\u0433\u043e \u0431\u043e\u043a\u0443, \u0449\u043e \u0436 \u0437\u0440\u043e\u0431\u0438\u043b\u043e \u0432\u0434\u0430\u043b\u0438\u043c\u0438 \u0446\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457? \u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c Dynamic Logic \u0434\u0443\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u0430: \u044f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435, \u0449\u043e\u0431 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0431\u0443\u043b\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u044e, \u043c\u0438\u0441\u043b\u0438\u0442\u0435 \u043e\u0431\u0440\u0430\u0437\u0430\u043c\u0438, \u0430 \u043d\u0435 \u0441\u043b\u043e\u0432\u0430\u043c\u0438, \u0456 \u0440\u043e\u0431\u0456\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0435 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0434\u0443\u0436\u0435 \u043f\u0440\u043e\u0441\u0442\u0438\u043c. \u0422\u0430\u043a\u043e\u0436, \u0449\u043e \u0434\u0443\u0436\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e, \u0437\u0432&#8217;\u044f\u0437\u0443\u0439\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d\u043e\u0432\u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0437 \u043e\u0444\u043b\u0430\u0439\u043d\u043e\u0432\u043e\u044e. \u0421\u0430\u043c\u0435 \u0446\u0435 \u043f\u043e\u0454\u0434\u043d\u0443\u0454 \u0432\u0441\u0456 \u0432\u0456\u0441\u0456\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0437 \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0443.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/23-07-2007_0.gif\" width=120 height=70 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\u041d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0456 \u0431\u0430\u043d\u0435\u0440\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 2006-\u0433\u043e \u0440\u043e\u043a\u0443\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044f <a target=\"_blank\" href=\"http:\/\/www.dynamiclogic.com\">Dynamic Logic<\/a> \u0441\u043a\u043b\u0430\u043b\u0430 \u0442\u043e\u043f-8 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u0431\u0430\u043d\u0435\u0440\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 \u0443 \u0421\u0428\u0410, \u0449\u043e \u0432\u0456\u0434\u0431\u0443\u043b\u0438\u0441\u044c \u0443 2006-\u043c\u0443 \u0440\u043e\u0446\u0456. \u041e\u0446\u0456\u043d\u044e\u0432\u0430\u043b\u0438\u0441\u044f \u0441\u043f\u043e\u0441\u0456\u0431 \u043f\u043e\u0434\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443, \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443 \u0439 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c. \u0423\u0441\u044c\u043e\u0433\u043e \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0431\u0443\u043b\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u043e 600 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439 400 \u0440\u0456\u0437\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432, &#8211; \u043e\u0434\u043d\u0430\u043a \u0443 \u043d\u044c\u043e\u0433\u043e \u043d\u0435 \u043f\u043e\u0442\u0440\u0430\u043f\u0438\u043b\u0438 \u0442\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0432\u0456\u0434\u0441\u043b\u0456\u0434\u043a\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u0456\u043d\u0448\u0438\u043c\u0438 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430\u043c\u0438, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434 Insight Express, \u043f\u0438\u0448\u0435 <i><a target=\"_blank\" href=\"http:\/\/mediarevolution.ru\">MediaRevolution<\/a><\/i> \u0437 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c \u043d\u0430 <i><a target=\"_blank\" href=\"http:\/\/adage.com\">Advertising 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