{"id":4549,"date":"2023-12-26T21:08:43","date_gmt":"2023-12-26T19:08:43","guid":{"rendered":"https:\/\/www.management.com.ua\/blog\/?p=4549"},"modified":"2025-08-13T15:00:32","modified_gmt":"2025-08-13T12:00:32","slug":"strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f"},"content":{"rendered":"<p>\u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043d\u0435 \u043e\u043a\u0443\u043f\u043b\u044f\u0442\u044c\u0441\u044f, \u044f\u043a\u0449\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0435 \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u043c\u0435 \u043a\u043e\u0448\u0442\u0438 \u0432 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0430\u0431\u043e \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c\u0438, \u2014 \u043f\u0438\u0448\u0443\u0442\u044c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438 McKinsey \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043d\u0438\u0437\u0456 <a href=\"https:\/\/www.amazon.com\/exec\/obidos\/ASIN\/B0C83G6LBV\/managementc09-20\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00abRewired\u00bb<\/a>. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438 \u043c\u0430\u044e\u0442\u044c \u0443\u0437\u044f\u0442\u0438 \u043d\u0430 \u0441\u0435\u0431\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0437\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0443, \u0430 \u0439 \u0437\u0430 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u044e\u0447\u0438 \u0457\u0445 \u0430\u0436 \u0434\u043e \u0441\u0442\u0430\u0434\u0456\u0457, \u043a\u043e\u043b\u0438 \u0432\u043e\u043d\u0438 \u0441\u0442\u0430\u043d\u0443\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u043c\u0438 \u0434\u043b\u044f \u043a\u0456\u043d\u0446\u0435\u0432\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432.<\/p>\n<p>\u0414\u043b\u044f \u0443\u0441\u043f\u0456\u0448\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e, \u043f\u043e-\u043f\u0435\u0440\u0448\u0435, \u0449\u043e\u0431 \u043b\u044e\u0434\u0438 \u0431\u0430\u0447\u0438\u043b\u0438, \u0449\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454 \u0457\u0445\u043d\u0456\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u043c \u0456 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0454 \u0457\u0445\u043d\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 (\u0446\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0437 \u043f\u0440\u043e\u0454\u043a\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443); \u043f\u043e-\u0434\u0440\u0443\u0433\u0435, \u0449\u043e\u0431 \u043b\u044e\u0434\u0438 \u0434\u0456\u0439\u0441\u043d\u043e \u0440\u043e\u0431\u0438\u043b\u0438 \u0432\u0438\u0431\u0456\u0440 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0446\u044c\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f (\u0446\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0437 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0437\u043c\u0456\u043d\u0430\u043c\u0438).<\/p>\n<p>\u041f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457.<\/p>\n<p><b>\u0410\u0434\u0430\u043f\u0442\u0443\u0439\u0442\u0435 \u0431\u0456\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c<\/b>. \u0411\u0443\u0434\u044c-\u044f\u043a\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0432\u043f\u043b\u0438\u043d\u0435 \u044f\u043a \u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0443 \u0432\u0456\u0434\u0434\u0456\u043b\u0456\u0432, \u0449\u043e \u0431\u0435\u0440\u0443\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u0432\u0438\u0440\u043e\u0431\u043d\u0438\u0446\u0442\u0432\u0456, \u0442\u0430\u043a \u0456 \u043d\u0430 \u0432\u0456\u0434\u0434\u0456\u043b\u0438, \u0449\u043e \u0431\u0435\u0440\u0443\u0442\u044c \u0443\u0447\u0430\u0441\u0442\u044c \u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0443. CEO \u0430\u0431\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a \u043f\u0456\u0434\u0440\u043e\u0437\u0434\u0456\u043b\u0443 \u043c\u0430\u0454 \u0432\u0437\u044f\u0442\u0438 \u043d\u0430 \u0441\u0435\u0431\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u0456\u0441\u0442\u044c \u0434\u0456\u0439 \u043f\u043e \u0432\u0441\u0456\u0439 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457.<\/p>\n<p><b>\u0417\u0430\u043a\u043b\u0430\u0434\u0430\u0439\u0442\u0435 \u0432 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0442\u0438\u0440\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f<\/b>. \u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0454 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u043e\u0431\u2019\u0454\u043a\u0442\u0430\u0445, \u0443 \u0440\u0456\u0437\u043d\u0438\u0445 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0433\u0440\u0443\u043f\u0430\u0445, \u043d\u0430 \u0440\u0456\u0437\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445 \u0430\u0431\u043e \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0443 \u0441\u043b\u0456\u0434 \u0441\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441 \u0440\u0435\u043f\u043b\u0456\u043a\u0430\u0446\u0456\u0457, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0443\u0445\u0432\u0430\u043b\u0438\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u0433\u043e\u0440\u0442\u0430\u043d\u043d\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0456 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u0430\u0440\u0445\u0435\u0442\u0438\u043f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f. \u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u043e\u0436\u043d\u0430 \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0432\u0430\u0442\u0438 \u043b\u0456\u043d\u0456\u0439\u043d\u0438\u043c\u0438 \u0445\u0432\u0438\u043b\u044f\u043c\u0438, \u0435\u043a\u0441\u043f\u043e\u043d\u0435\u043d\u0446\u0456\u0430\u043b\u044c\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0438\u043c\u0438 \u0445\u0432\u0438\u043b\u044f\u043c\u0438 \u0430\u0431\u043e \u043e\u0434\u043d\u043e\u043c\u043e\u043c\u0435\u043d\u0442\u043d\u043e \u043f\u043e \u0432\u0441\u0456\u0439 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0443 \u0432\u0438\u0433\u043b\u044f\u0434\u0456 \u00ab\u0432\u0435\u043b\u0438\u043a\u043e\u0433\u043e \u0432\u0438\u0431\u0443\u0445\u0443\u00bb. \u0410\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u044e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043e \u0443\u043c\u043e\u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u043f\u0456\u0434\u0440\u043e\u0437\u0434\u0456\u043b\u0456\u0432 \u043f\u043e\u043b\u0435\u0433\u0448\u0438\u0442\u044c \u00ab\u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u041f\u0417 \u043d\u0430 \u0430\u043a\u0442\u0438\u0432\u0438\u00bb (assetization) \u2014 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0443 \u0432\u0438\u0433\u043b\u044f\u0434\u0456 \u043f\u0430\u043a\u0435\u0442\u0430 \u0431\u0430\u0433\u0430\u0442\u043e\u0440\u0430\u0437\u043e\u0432\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u043d\u0438\u0445 \u043c\u043e\u0434\u0443\u043b\u0456\u0432, \u0430\u0431\u043e \u0430\u043a\u0442\u0438\u0432\u0456\u0432.<\/p>\n<p><b>\u0412\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u043f\u0435\u0440\u0435\u0434<\/b>. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438 \u043c\u0430\u044e\u0442\u044c \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u0442\u0438 KPI, \u044f\u043a\u0456 \u0432\u0456\u0434\u043e\u0431\u0440\u0430\u0436\u0430\u044e\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u0441\u0442\u0430\u043d agile-\u043a\u043e\u043c\u0430\u043d\u0434, \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0437\u0434\u0456\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u0443 \u043c\u043e\u0431\u0456\u043b\u0456\u0437\u0430\u0446\u0456\u044e. McKinsey \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u0438 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043f\u2019\u044f\u0442\u0438\u0435\u0442\u0430\u043f\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u0437 \u043e\u0446\u0456\u043d\u043a\u043e\u044e \u043f\u043e \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u0456 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0437 \u0435\u0442\u0430\u043f\u0456\u0432:<\/p>\n<ol>\n<li>\u0432\u0438\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u0456\u0434\u0435\u0457;<\/li>\n<li>\u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430;<\/li>\n<li>\u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f;<\/li>\n<li>\u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430;<\/li>\n<li>\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f.<\/li>\n<\/ol>\n<p><b>\u0412\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0439\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443 \u0434\u043e\u0432\u0456\u0440\u0443<\/b>. \u0417\u043c\u0456\u0446\u043d\u0435\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u0434\u043e\u0432\u0456\u0440\u0438 \u2014 \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0430\u0431\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0443 \u0431\u0435\u0437\u043f\u0435\u0446\u0456, \u0435\u0442\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0430\u0445 \u0456 \u043f\u0440\u043e\u0437\u043e\u0440\u043e\u0441\u0442\u0456 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u2014 \u0437\u043d\u0438\u0436\u0443\u0454 \u0440\u0438\u0437\u0438\u043a\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u043f\u043e\u0432\u2019\u044f\u0437\u0430\u043d\u0456 \u0437 \u0434\u0430\u043d\u0438\u043c\u0438 \u0456 \u0448\u0442\u0443\u0447\u043d\u0438\u043c \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u043e\u043c, \u0456 \u0441\u043f\u0440\u0438\u044f\u0454 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0440\u0438\u0437\u0438\u043a\u0438, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0443 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457 \u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u0434\u043e\u0432\u0456\u0440\u0438 \u0442\u0430 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u043d\u0430\u044f\u0432\u043d\u0456\u0441\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0437\u0434\u0456\u0431\u043d\u043e\u0441\u0442\u0435\u0439, \u0449\u043e \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u0443 \u0434\u043e\u0432\u0456\u0440\u0443.<\/p>\n<p><b>\u0424\u043e\u0440\u043c\u0443\u0439\u0442\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u0443 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443<\/b>. \u0417\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043d\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0441\u0430\u043c\u0435 \u043f\u043e \u0441\u043e\u0431\u0456 \u0441\u043f\u0440\u0438\u044f\u0454 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0457 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0438. \u041f\u0440\u043e\u0442\u0435 \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0430\u043c \u0442\u0430\u043a\u043e\u0436 \u0441\u043b\u0456\u0434 \u043f\u0440\u043e\u044f\u0432\u043b\u044f\u0442\u0438 \u044f\u043a\u043e\u0441\u0442\u0456, \u044f\u043a\u0456 \u0457\u0457 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c, \u0442\u0430\u043a\u0456 \u044f\u043a \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c, \u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u0434\u043e \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u0456 \u0442\u0430 \u0448\u0432\u0438\u0434\u043a\u0430 \u0440\u0435\u0430\u043a\u0446\u0456\u044f. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a\u0438 \u043c\u0430\u044e\u0442\u044c \u0456\u043d\u0432\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0432\u043b\u0430\u0441\u043d\u0438\u0445 \u043d\u0430\u0432\u0438\u0447\u043e\u043a, \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0434\u043b\u044f \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u043a\u0432\u0430\u043b\u0456\u0444\u0456\u043a\u0430\u0446\u0456\u0457 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432 \u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u043f\u0435\u0440\u0435\u043f\u0456\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u0434\u043b\u044f \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u043f\u043e\u0441\u0430\u0434.<\/p>\n<p><em>\u0406\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0456\u044f:\u00a0<a href=\"https:\/\/www.univision.com\/explora\/electronica-sistema-binario-y-digital\" target=\"_blank\" rel=\"noopener nofollow\">univision.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043d\u0435 \u043e\u043a\u0443\u043f\u043b\u044f\u0442\u044c\u0441\u044f, \u044f\u043a\u0449\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0435 \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u043c\u0435 \u043a\u043e\u0448\u0442\u0438 \u0432 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0430\u0431\u043e \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c\u0438, \u2014 \u043f\u0438\u0448\u0443\u0442\u044c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438 McKinsey \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043d\u0438\u0437\u0456 \u00abRewired\u00bb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,3008],"tags":[4116,162,44,326,103,4115,4114],"class_list":["post-4549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-business-books-quotes","tag-kpi","tag-biznes-model","tag-dovira","tag-knyga","tag-kultura","tag-tyrazhuvannya","tag-tsyfrove-rishennya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043d\u0435 \u043e\u043a\u0443\u043f\u043b\u044f\u0442\u044c\u0441\u044f, \u044f\u043a\u0449\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0435 \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u043c\u0435 \u043a\u043e\u0448\u0442\u0438 \u0432 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0430\u0431\u043e \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c\u0438, \u2014 \u043f\u0438\u0448\u0443\u0442\u044c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438 McKinsey \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043d\u0438\u0437\u0456 \u00abRewired\u00bb...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/\" \/>\n<meta property=\"og:site_name\" content=\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-26T19:08:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T12:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"headline\":\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f\",\"datePublished\":\"2023-12-26T19:08:43+00:00\",\"dateModified\":\"2025-08-13T12:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/\"},\"wordCount\":384,\"image\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/26-12-2023-big.jpg\",\"keywords\":[\"KPI\",\"\u0431\u0456\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c\",\"\u0434\u043e\u0432\u0456\u0440\u0430\",\"\u043a\u043d\u0438\u0433\u0430\",\"\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430\",\"\u0442\u0438\u0440\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f\",\"\u0446\u0438\u0444\u0440\u043e\u0432\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\"],\"articleSection\":[\"\u0406\u0434\u0435\u0457\\\/\u0406\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457\",\"\u0426\u0438\u0442\u0430\u0442\u0438 \u0437 \u0431\u0456\u0437\u043d\u0435\u0441-\u043a\u043d\u0438\u0433\"],\"inLanguage\":\"uk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/\",\"name\":\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/26-12-2023-big.jpg\",\"datePublished\":\"2023-12-26T19:08:43+00:00\",\"dateModified\":\"2025-08-13T12:00:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/26-12-2023-big.jpg\",\"contentUrl\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/26-12-2023-big.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/\",\"name\":\"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\",\"description\":\"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/#\\\/schema\\\/person\\\/15b200a837f217bc19b4e03f23a11851\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/www.management.com.ua\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/","og_locale":"uk_UA","og_type":"article","og_title":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","og_description":"\u0406\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u043d\u0435 \u043e\u043a\u0443\u043f\u043b\u044f\u0442\u044c\u0441\u044f, \u044f\u043a\u0449\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u043d\u0435 \u0432\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u043c\u0435 \u043a\u043e\u0448\u0442\u0438 \u0432 \u0456\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438, \u0449\u043e \u0441\u0442\u0438\u043c\u0443\u043b\u044e\u044e\u0442\u044c \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0430\u0431\u043e \u0432\u043d\u0443\u0442\u0440\u0456\u0448\u043d\u0456\u043c\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430\u043c\u0438, \u2014 \u043f\u0438\u0448\u0443\u0442\u044c \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438 McKinsey \u0443 \u0441\u0432\u043e\u0457\u0439 \u043a\u043d\u0438\u0437\u0456 \u00abRewired\u00bb...","og_url":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/","og_site_name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","article_published_time":"2023-12-26T19:08:43+00:00","article_modified_time":"2025-08-13T12:00:32+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg","type":"image\/jpeg"}],"author":"admin","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#article","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/"},"author":{"name":"admin","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"headline":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f","datePublished":"2023-12-26T19:08:43+00:00","dateModified":"2025-08-13T12:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/"},"wordCount":384,"image":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#primaryimage"},"thumbnailUrl":"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg","keywords":["KPI","\u0431\u0456\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u044c","\u0434\u043e\u0432\u0456\u0440\u0430","\u043a\u043d\u0438\u0433\u0430","\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430","\u0442\u0438\u0440\u0430\u0436\u0443\u0432\u0430\u043d\u043d\u044f","\u0446\u0438\u0444\u0440\u043e\u0432\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f"],"articleSection":["\u0406\u0434\u0435\u0457\/\u0406\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457","\u0426\u0438\u0442\u0430\u0442\u0438 \u0437 \u0431\u0456\u0437\u043d\u0435\u0441-\u043a\u043d\u0438\u0433"],"inLanguage":"uk"},{"@type":"WebPage","@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/","url":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/","name":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","isPartOf":{"@id":"https:\/\/www.management.com.ua\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#primaryimage"},"image":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#primaryimage"},"thumbnailUrl":"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg","datePublished":"2023-12-26T19:08:43+00:00","dateModified":"2025-08-13T12:00:32+00:00","author":{"@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851"},"breadcrumb":{"@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#primaryimage","url":"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg","contentUrl":"https:\/\/www.management.com.ua\/blog\/wp-content\/uploads\/2023\/12\/26-12-2023-big.jpg","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.management.com.ua\/blog\/strategiyi-shho-spryyayut-perehodu-do-tsyfrovogo-rishennya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.management.com.ua\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0449\u043e \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0443 \u0434\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u0440\u0456\u0448\u0435\u043d\u043d\u044f"}]},{"@type":"WebSite","@id":"https:\/\/www.management.com.ua\/blog\/#website","url":"https:\/\/www.management.com.ua\/blog\/","name":"\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413","description":"\u0411\u043b\u043e\u0433 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 Management.com.ua","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.management.com.ua\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Person","@id":"https:\/\/www.management.com.ua\/blog\/#\/schema\/person\/15b200a837f217bc19b4e03f23a11851","name":"admin","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6079df7c73c05c37408d765f24b7a47508f14fb962bfee11dc8df8e5b422fc58?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.management.com.ua\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/4549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/comments?post=4549"}],"version-history":[{"count":1,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/4549\/revisions"}],"predecessor-version":[{"id":4551,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/posts\/4549\/revisions\/4551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/media\/4550"}],"wp:attachment":[{"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/media?parent=4549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/categories?post=4549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.management.com.ua\/blog\/wp-json\/wp\/v2\/tags?post=4549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}