{"id":500,"date":"2008-02-19T10:38:45","date_gmt":"2008-02-19T07:38:45","guid":{"rendered":""},"modified":"2025-08-13T15:10:11","modified_gmt":"2025-08-13T12:10:11","slug":"nova-gra-najblyzhcha-knyga","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/nova-gra-najblyzhcha-knyga\/","title":{"rendered":"\u041d\u043e\u0432\u0430 \u0433\u0440\u0430 &#8220;\u041d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0430 \u043a\u043d\u0438\u0433\u0430&#8221;"},"content":{"rendered":"<p><IMG src=\"https:\/\/www.management.com.ua\/blog\/photos\/19-02-2008_0.jpg\" width=55 height=70 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\u041d\u043e\u0432\u0430 \u0433\u0440\u0430 \u041d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0430 \u043a\u043d\u0438\u0433\u0430\">\u0420\u0456\u043a \u0442\u043e\u043c\u0443 \u0420\u043e\u0431 \u0421\u0435\u043b\u043b\u0435\u043d (<A href=\"https:\/\/www.robsellen.com\" target=\"_blank\">Rob Sellen<\/A>) \u0437\u0430\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0432 \u0443 \u0431\u043b\u043e\u0433\u043e\u0441\u0444\u0435\u0440\u0456 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0443 \u0433\u0440\u0443, \u043d\u0430 \u0437\u0440\u0430\u0437\u043e\u043a &#8220;5 \u0440\u0435\u0447\u0435\u0439 \u043f\u0440\u043e \u043c\u0435\u043d\u0435, \u044f\u043a\u0456 \u0432\u0438 \u043d\u0435 \u0437\u043d\u0430\u0454\u0442\u0435&#8221;. \u0406\u0434\u0435\u044f \u0431\u0443\u043b\u0430 \u043f\u0440\u043e\u0441\u0442\u0430: \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u0438 5 \u0446\u0456\u043a\u0430\u0432\u0438\u0445 \u0440\u0435\u0447\u0435\u0439 \u043f\u0440\u043e \u0441\u0435\u0431\u0435, \u043f\u0440\u043e \u044f\u043a\u0456, \u0441\u043a\u043e\u0440\u0456\u0448\u0435 \u0437\u0430 \u0432\u0441\u0435, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u043d\u0435 \u0437\u0434\u043e\u0433\u0430\u0434\u0443\u0454\u0442\u044c\u0441\u044f. \u041f\u0456\u0441\u043b\u044f \u0447\u043e\u0433\u043e \u0432\u043a\u0430\u0437\u0430\u0442\u0438 \u044f\u043a \u043c\u0456\u043d\u0456\u043c\u0443\u043c 5 \u0447\u043e\u043b\u043e\u0432\u0456\u043a, \u044f\u043a\u0438\u0445 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u0434\u043e\u043b\u0443\u0447\u0438\u0442\u0438 \u0434\u043e \u0446\u044c\u043e\u0433\u043e \u0437\u0430\u043d\u044f\u0442\u0442\u044f. \u0426\u044f \u0433\u0440\u0430 \u043d\u0430\u0431\u0443\u043b\u0430 \u0448\u0430\u043b\u0435\u043d\u043e\u0457 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u0456 \u0432 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456. \u041d\u0443 \u0449\u043e \u0436, \u043f\u043e\u0433\u0440\u0430\u043b\u0438 \u0442\u0430 \u0439 \u0437\u0430\u0431\u0443\u043b\u0438.<\/p>\n<p>\u041d\u0435\u0449\u043e\u0434\u0430\u0432\u043d\u043e \u041c\u0456\u0448\u0435\u043b\u044c-\u0415\u0434\u0440\u0456\u0435\u043d \u0428\u0435\u043f\u043f\u0430\u0440\u0434 (<A href=\"https:\/\/www.slaw.ca\" target=\"_blank\">Michel-Adrien Sheppard<\/A>) \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0432 \u0432\u0456\u0434\u043d\u043e\u0441\u043d\u043e \u043d\u043e\u0432\u0443 \u0433\u0440\u0443, \u0441\u0435\u043d\u0441 \u044f\u043a\u043e\u0457 \u0443 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u043e\u043c\u0443: \u0432\u0456\u0434\u043a\u0440\u0438\u0439\u0442\u0435 \u043d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0443 \u0434\u043e \u0432\u0430\u0441 \u043a\u043d\u0438\u0433\u0443 \u043d\u0430 \u0441\u0442\u043e\u0440\u0456\u043d\u0446\u0456 123, \u0432\u0456\u0434\u0440\u0430\u0445\u0443\u0439\u0442\u0435 5 \u0441\u0442\u0440\u0456\u0447\u043a\u0443 \u0437\u0432\u0435\u0440\u0445\u0443 \u0456 \u043d\u0430\u043f\u0438\u0448\u0456\u0442\u044c \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 3 \u0440\u0435\u0447\u0435\u043d\u043d\u044f. \u0406, \u0437\u043d\u043e\u0432\u0443 \u0436, \u0434\u043e\u043b\u0443\u0447\u0456\u0442\u044c \u0456\u043d\u0448\u0438\u0445 \u0434\u043e \u0446\u044c\u043e\u0433\u043e &#8220;\u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0437\u0430\u043d\u044f\u0442\u0442\u044f&#8221; \ud83d\ude09<\/p>\n<p>\u042f\u043a\u0449\u043e \u0437\u0433\u043e\u0434\u043e\u043c \u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u0432\u0441\u0456 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0438 \u0443\u0447\u0430\u0441\u043d\u0438\u043a\u0456\u0432 \u043b\u0430\u043d\u0446\u044e\u0436\u043a\u0430, \u0442\u043e \u043e\u0442\u0440\u0438\u043c\u0430\u0454\u043c\u043e \u0432\u0430\u0440\u0456\u0430\u0446\u0456\u044e \u0441\u044e\u0440\u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u043e\u0457 \u0433\u0440\u0438, \u0432\u0456\u0434\u043e\u043c\u043e\u044e \u043f\u0456\u0434 \u043d\u0430\u0437\u0432\u043e\u044e <A href=\"https:\/\/en.wikipedia.org\/wiki\/Exquisite_corpse\" target=\"_blank\">&#8220;Cadavres exquis&#8221;<\/A>.<\/p>\n<p>\u0429\u043e \u0436, \u044f \u0434\u0443\u043c\u0430\u044e \u0446\u0456\u043a\u0430\u0432\u043e \u0431\u0443\u0434\u0435 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044c, \u0447\u0438\u043c &#8220;\u0434\u0438\u0445\u0430\u044e\u0442\u044c&#8221; \u0447\u0438 &#8220;\u0436\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f&#8221; \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 (\u0456 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438) \u0431\u043b\u043e\u0433\u0435\u0440\u0438.<\/p>\n<p>\u041e\u0441\u044c, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u0432\u0456\u0434 \u0414\u0435\u0432\u0456\u0434\u0430 \u041c\u0430\u0439\u0441\u0442\u0435\u0440\u0430 (<a target=\"_blank\" href=\"https:\/\/davidmaister.com\/blog\/\">David Maister<\/a>):<\/p>\n<p>&#8220;In almost every case, change must be handed off for implementation. Unless there is broad-based action by many people, change won&#8217;t take place. Change usually affects far more people than those who identify it as a need&#8221;.<br \/>\n(From EPIC CHANGE: How to Lead Change in the Global Age, by Timothy R. Clark, which was sent to me by his publicist to review)<\/p>\n<p>\u0424\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u0432\u0456\u0434 \u043c\u0435\u043d\u0435:<\/p>\n<p>&#8220;\u041f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u0442\u0438\u0435 &#8211; \u043f\u0435\u0440\u0435\u043e\u0446\u0435\u043d\u0435\u043d\u043d\u043e\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0436\u0438\u0437\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0430 \u0440\u0430\u0432\u043d\u043e\u0434\u0443\u0448\u0438\u0435 &#8211; \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0435\u043d\u043d\u043e\u0435. \u0422\u0430\u043a\u043e\u0435 \u0443\u043c\u043e\u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0447\u0430\u0441\u0442\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0441 \u043c\u043d\u0435\u043d\u0438\u0435\u043c, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0438\u0437\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u043a\u043d\u0438\u0433 \u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0435, \u043f\u043e\u0434\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0445 \u0448\u0443\u043c\u0438\u0445\u0443 \u0432\u043e\u043a\u0440\u0443\u0433 \u0432\u043e\u043b\u0448\u0435\u0431\u043d\u043e\u0439 \u0441\u0438\u043b\u044b \u043f\u0440\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0433\u043e \u0438 \u0438\u0441\u043a\u0440\u0435\u043d\u043d\u0435\u0433\u043e \u043f\u0440\u0438\u0441\u0442\u0440\u0430\u0441\u0442\u0438\u044f \u043a \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u0435, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c \u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c. \u0413\u0443\u0440\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0422\u043e\u043c \u041f\u0438\u0442\u0435\u0440\u0441 \u0443\u0436\u0435 \u0431\u043e\u043b\u0435\u0435 \u0434\u0432\u0430\u0434\u0446\u0430\u0442\u0438 \u043b\u0435\u0442 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0432\u0430\u0436\u043d\u044b \u0433\u043e\u0440\u0434\u043e\u0441\u0442\u044c \u0438 \u044d\u043d\u0442\u0443\u0437\u0438\u0430\u0437\u043c \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043a \u0441\u0432\u043e\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u0435 \u0438 \u043a \u0441\u0432\u043e\u0438\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c&#8221;.<br \/>\n(\u0420\u043e\u0431\u0435\u0440\u0442 \u0421\u0430\u0442\u0442\u043e\u043d &#8220;\u041c*\u0434\u0430\u043a\u0430\u043c \u0432\u0445\u043e\u0434 \u0432\u043e\u0441\u043f\u0440\u0435\u0449\u0435\u043d&#8221;)<\/p>\n<p><I>\u0417\u0430\u043f\u0440\u043e\u0448\u0443\u0454\u043c\u043e:<\/I><br \/>\n&#8211; \u0421\u0435\u0440\u0433\u0456\u0439 (hellveen), <A href=\"https:\/\/blogoreader.org.ua\" target=\"_blank\">Blogoreader<\/A><br \/>\n&#8211; \u041c\u0430\u043ac\u043e\u043d \u041f\u0443\u0433\u043e\u0432\u0441\u044c\u043a\u0438\u0439, <A href=\"https:\/\/blogobig.com\" target=\"_blank\">\u0411\u043b\u043e\u0491\u043e\u0431\u0456\u0433<\/A><br \/>\n&#8211; \u0410\u043d\u0434\u0440\u0456\u0439 \u0420\u0443\u0449\u0430\u043a, \u0410\u043d\u0434\u0440\u0456\u0439 \u0420\u0443\u0449\u0430\u043a \u0432 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456 <br \/>\n&#8211; Jarofed, <A href=\"https:\/\/blogosphere.com.ua\" target=\"_blank\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0431\u043b\u043e\u0433\u043e\u0441\u0444\u0435\u0440\u0430<\/A><br \/>\n&#8211; podarok, <A href=\"https:\/\/my.ukrweb.info\/ua\" target=\"_blank\">\u0423\u041a\u0420\u0412\u0415\u0411 \u0406\u0422 \u0432\u0435\u0431\u043b\u043e\u0433<\/A><br \/>\n&#8211; g_i, <A href=\"https:\/\/380971958410.org.ua\" target=\"_blank\">\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0431\u043b\u043e\u0433\u0430<\/A><br \/>\n&#8211; masterpiecer, <A href=\"https:\/\/blog.masterpiecer.org.ua\" target=\"_blank\">Blog.masterpiecer.org.ua<\/A><br \/>\n&#8211; Etcetera, <a target=\"_blank\" href=\"https:\/\/etcetera.com.ua\">Etcetera.com.ua<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p><IMG src=\"http:\/\/www.management.com.ua\/blog\/photos\/19-02-2008_0.jpg\" width=55 height=70 hspace=8 vspace=4 border=0  align=\"left\" alt=\"\u041d\u043e\u0432\u0430 \u0433\u0440\u0430 \u041d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0430 \u043a\u043d\u0438\u0433\u0430\">\u0420\u0456\u043a \u0442\u043e\u043c\u0443 \u0420\u043e\u0431 \u0421\u0435\u043b\u043b\u0435\u043d (<A href=\"http:\/\/www.robsellen.com\" target=\"_blank\">Rob Sellen<\/A>) \u0437\u0430\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0432 \u0443 \u0431\u043b\u043e\u0433\u043e\u0441\u0444\u0435\u0440\u0456 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0443 \u0433\u0440\u0443, \u043d\u0430 \u0437\u0440\u0430\u0437\u043e\u043a &#8220;5 \u0440\u0435\u0447\u0435\u0439 \u043f\u0440\u043e \u043c\u0435\u043d\u0435, \u044f\u043a\u0456 \u0432\u0438 \u043d\u0435 \u0437\u043d\u0430\u0454\u0442\u0435&#8221;. \u0406\u0434\u0435\u044f \u0431\u0443\u043b\u0430 \u043f\u0440\u043e\u0441\u0442\u0430: \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u0438 5 \u0446\u0456\u043a\u0430\u0432\u0438\u0445 \u0440\u0435\u0447\u0435\u0439 \u043f\u0440\u043e \u0441\u0435\u0431\u0435, \u043f\u0440\u043e \u044f\u043a\u0456, \u0441\u043a\u043e\u0440\u0456\u0448\u0435 \u0437\u0430 \u0432\u0441\u0435, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u043d\u0435 \u0437\u0434\u043e\u0433\u0430\u0434\u0443\u0454\u0442\u044c\u0441\u044f. \u041f\u0456\u0441\u043b\u044f \u0447\u043e\u0433\u043e \u0432\u043a\u0430\u0437\u0430\u0442\u0438 \u044f\u043a \u043c\u0456\u043d\u0456\u043c\u0443\u043c 5 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