{"id":549,"date":"2008-05-05T11:19:18","date_gmt":"2008-05-05T08:19:18","guid":{"rendered":""},"modified":"2025-08-13T15:10:08","modified_gmt":"2025-08-13T12:10:08","slug":"narodzhennya-imeni-adidas","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-adidas\/","title":{"rendered":"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: ADIDAS"},"content":{"rendered":"![\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f](\"https:\/\/www.management.com.ua\/blog\/photos\/adidas-logo.jpg\")
\u0404 \u0442\u0430\u043a\u0430 \u0446\u0456\u043a\u0430\u0432\u0430 \u043a\u043d\u0438\u0433\u0430 “BRAND: \u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456” \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u0411\u0435\u0440\u043d\u0430\u0440\u0430 \u0413\u0430\u043b\u0456. \u0426\u0435 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0430 \u0435\u043d\u0446\u0438\u043a\u043b\u043e\u043f\u0435\u0434\u0456\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u044f\u043a\u0430 \u0431\u0443\u043b\u0430 \u0432\u0438\u0434\u0430\u043d\u0430 \u0449\u0435 \u0443 1997-\u043c\u0443 \u0440\u043e\u0446\u0456. \u0423 \u0431\u043b\u043e\u0437\u0456 \u044f \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u043e \u0431\u0443\u0434\u0443 \u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438 \u043d\u0430\u0448\u0438\u0445 \u0447\u0438\u0442\u0430\u0447\u0456\u0432 \u0437 \u0443\u0440\u0438\u0432\u043a\u0430\u043c\u0438 \u043a\u043d\u0438\u0433\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u043f\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0446\u0456\u043a\u0430\u0432\u0430 \u0430\u043b\u0435 \u0439, \u043c\u043e\u0436\u043b\u0438\u0432\u043e, \u043d\u0435 \u0434\u0443\u0436\u0435 \u0432\u0456\u0434\u043e\u043c\u0430.<\/p>\n
ADIDAS (“\u0410\u0434\u0456\u0434\u0430\u0441”)<\/B><\/p>\n
\u0423 \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443 \u0431\u0430\u0432\u0430\u0440\u0441\u044c\u043a\u043e\u043c\u0443 \u043c\u0456\u0441\u0442\u0435\u0447\u043a\u0443 \u0425\u0435\u0440\u0437\u043e\u0433\u0435\u043d\u0430\u0443\u0440\u0430\u0445, \u043d\u0435\u043f\u043e\u0434\u0430\u043b\u0456\u043a \u0432\u0456\u0434 \u041d\u044e\u0440\u043d\u0431\u0435\u0440\u0433\u0430, \u0443 \u0440\u043e\u0434\u0438\u043d\u0456 \u0448\u0435\u0432\u0446\u044f \u0436\u0438\u043b\u0438 \u0434\u0432\u0430 \u0431\u0440\u0430\u0442\u0438 – \u0410\u0434\u043e\u043b\u044c\u0444 \u0456 \u0420\u0443\u0434\u043e\u043b\u044c\u0444 \u0414\u0430\u0441\u043b\u0435\u0440\u0438. \u0410\u0434\u0456 \u0439 \u0420\u0443\u0434\u0456 – \u0442\u0430\u043a \u0457\u0445 \u043d\u0430\u0437\u0438\u0432\u0430\u043b\u0438 \u0432\u0434\u043e\u043c\u0430 – \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438 \u0437\u0456 \u0441\u0432\u043e\u0457\u043c\u0438 \u0431\u0430\u0442\u044c\u043a\u0430\u043c\u0438, \u0457\u0445\u043d\u0454 \u0441\u0456\u043c\u0435\u0439\u043d\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e \u0432\u0438\u0440\u043e\u0431\u043b\u044f\u043b\u043e \u0434\u043e\u043c\u0430\u0448\u043d\u0456 \u0442\u0430\u043f\u043e\u0447\u043a\u0438. \u0423 1930-\u043c\u0443 \u0440\u043e\u0446\u0456 \u0431\u0440\u0430\u0442\u0438 \u0414\u0430\u0441\u043b\u0435\u0440\u0438 \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u0432\u0432\u0456\u0440\u0432\u0430\u043b\u0438\u0441\u044f \u043d\u0430 \u0440\u0438\u043d\u043e\u043a \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u043f\u043e\u0447\u0430\u0432\u0448\u0438 \u0437 \u043f\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0433\u0456\u043c\u043d\u0430\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0442\u0430\u043f\u043e\u0447\u043e\u043a, \u0430 \u043f\u043e\u0442\u0456\u043c \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0437\u0443\u0442\u0442\u044f \u0437 \u043d\u0435\u0440\u0456\u0432\u043d\u043e\u044e \u0433\u043e\u0440\u0431\u043a\u0443\u0432\u0430\u0442\u043e\u044e \u043f\u0456\u0434\u043e\u0448\u0432\u043e\u044e \u0434\u043b\u044f \u0431\u0456\u0433\u0443\u043d\u0456\u0432-\u0441\u043f\u0440\u0438\u043d\u0442\u0435\u0440\u0456\u0432. \u0421\u0430\u043c\u0435 \u0432\u043e\u043d\u0438 \u043f\u0440\u0438\u0434\u0443\u043c\u0430\u043b\u0438 \u0431\u0443\u0442\u0441\u0438 \u0434\u043b\u044f \u0444\u0443\u0442\u0431\u043e\u043b\u0443 \u0437\u0456 \u0437\u043c\u0456\u043d\u043d\u0438\u043c\u0438 \u0448\u0438\u043f\u0430\u043c\u0438.<\/p>\n
\u041f\u0456\u0441\u043b\u044f \u0432\u0456\u0439\u043d\u0438, \u0432 1948-\u043c\u0443 \u0440\u043e\u0446\u0456, \u043a\u043e\u0436\u043d\u0438\u0439 \u0456\u0437 \u0431\u0440\u0430\u0442\u0456\u0432 \u043f\u043e\u0447\u0430\u0432 \u0432\u0438\u043f\u0443\u0441\u043a \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u043f\u0456\u0434 \u0441\u0432\u043e\u0454\u044e \u0432\u043b\u0430\u0441\u043d\u043e\u044e \u043c\u0430\u0440\u043a\u043e\u044e: \u0420\u0443\u0434\u0456 \u0437\u0430\u0441\u043d\u0443\u0432\u0430\u0432 Puma<\/I>, \u0410\u0434\u0456 \u0414\u0430\u0441<\/B>\u043b\u0435\u0440 \u0441\u0442\u0432\u043e\u0440\u0438\u0432 Adidas<\/I>, \u0435\u043c\u0431\u043b\u0435\u043c\u043e\u044e \u044f\u043a\u043e\u0457 \u0441\u0442\u0430\u043b\u0438 \u0442\u0440\u0438 \u0441\u043c\u0443\u0436\u043a\u0438. \u0412\u0438\u0431\u0456\u0440 \u0435\u043c\u0431\u043b\u0435\u043c\u0438 \u043f\u043e\u044f\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u043c \u043f\u0440\u043e\u0446\u0435\u0441\u043e\u043c \u0432\u0438\u0433\u043e\u0442\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0432\u0437\u0443\u0442\u0442\u044f, \u0434\u043b\u044f \u044f\u043a\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0441\u0430\u043c\u0435 \u0442\u0440\u0438 \u0441\u043c\u0443\u0436\u043a\u0438 \u0448\u043a\u0456\u0440\u0438. \u0410\u043b\u0435 \u0441\u043c\u0435\u0440\u0442\u044c \u0410\u0434\u0456 \u0432 1978-\u043c\u0443 \u0440\u043e\u0446\u0456, \u0430 \u043f\u043e\u0442\u0456\u043c, \u0443 1987-\u043c\u0443 \u0440\u043e\u0446\u0456, \u043d\u0435\u0432\u0434\u0430\u043b\u0430 \u0443\u0433\u043e\u0434\u0430 \u0439\u043e\u0433\u043e \u0441\u0438\u043d\u0430 \u0425\u043e\u0440\u0441\u0442\u0430 \u0437 \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u0438\u043c \u0444\u0456\u043d\u0430\u043d\u0441\u0438\u0441\u0442\u043e\u043c \u0411\u0435\u0440\u043d\u0430\u0440\u043e\u043c \u0422\u0430\u043f\u0456, \u043f\u043e\u0437\u0431\u0430\u0432\u0438\u043b\u0430 \u0436\u0438\u0442\u0442\u044f \u043d\u0430 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 90-\u0445 \u0440\u043e\u043a\u0456\u0432 XX \u0441\u0442\u043e\u043b\u0456\u0442\u0442\u044f \u0439 \u0441\u0430\u043c\u0435 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u043e. \u0417\u043d\u043e\u0432\u0443 \u043d\u0430 \u043f\u043b\u0430\u0432\u0443 \u0432\u043e\u043d\u043e \u043e\u043f\u0438\u043d\u0438\u043b\u043e\u0441\u044f \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0437\u0443\u0441\u0438\u043b\u043b\u044f\u043c \u0420\u043e\u0431\u0435\u0440\u0442\u0430-\u041b\u0443\u0457\u0441\u0430 \u0414\u0440\u0435\u0439\u0444\u0443\u0441\u0430, \u044f\u043a\u0438\u0439 \u0443 1993-\u043c\u0443 \u0440\u043e\u0446\u0456 \u0441\u0442\u0430\u0432 \u0432\u0438\u043a\u043e\u043d\u0430\u0432\u0447\u0438\u043c \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n","protected":false},"excerpt":{"rendered":"
![\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f](\"http:\/\/www.management.com.ua\/blog\/photos\/adidas-logo.jpg\")
\u0404 \u0442\u0430\u043a\u0430 \u0446\u0456\u043a\u0430\u0432\u0430 \u043a\u043d\u0438\u0433\u0430 “BRAND: \u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456” \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u0411\u0435\u0440\u043d\u0430\u0440\u0430 \u0413\u0430\u043b\u0456. \u0426\u0435 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0430 \u0435\u043d\u0446\u0438\u043a\u043b\u043e\u043f\u0435\u0434\u0456\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u044f\u043a\u0430 \u0431\u0443\u043b\u0430 \u0432\u0438\u0434\u0430\u043d\u0430 \u0449\u0435 \u0443 1997-\u043c\u0443 \u0440\u043e\u0446\u0456. \u0423 \u0431\u043b\u043e\u0437\u0456 \u044f \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u043e \u0431\u0443\u0434\u0443 \u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438 \u043d\u0430\u0448\u0438\u0445 \u0447\u0438\u0442\u0430\u0447\u0456\u0432 \u0437 \u0443\u0440\u0438\u0432\u043a\u0430\u043c\u0438 \u043a\u043d\u0438\u0433\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u043f\u043e\u0445\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u043d\u0435 \u0442\u0456\u043b\u044c\u043a\u0438 \u0446\u0456\u043a\u0430\u0432\u0430 \u0430\u043b\u0435 \u0439, \u043c\u043e\u0436\u043b\u0438\u0432\u043e, \u043d\u0435 \u0434\u0443\u0436\u0435 \u0432\u0456\u0434\u043e\u043c\u0430.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[823,3000,824,825],"class_list":["post-549","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ADIDAS","tag-brend","tag-Dasler","tag-istoriya"],"yoast_head":"\n
\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: ADIDAS | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/narodzhennya-imeni-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456: ADIDAS | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u0404 \u0442\u0430\u043a\u0430 \u0446\u0456\u043a\u0430\u0432\u0430 \u043a\u043d\u0438\u0433\u0430 "BRAND: \u041d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0456\u043c\u0435\u043d\u0456" \u0444\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u043e\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u0430 \u0411\u0435\u0440\u043d\u0430\u0440\u0430 \u0413\u0430\u043b\u0456. \u0426\u0435 \u0441\u0432\u043e\u0454\u0440\u0456\u0434\u043d\u0430 \u0435\u043d\u0446\u0438\u043a\u043b\u043e\u043f\u0435\u0434\u0456\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u044f\u043a\u0430 \u0431\u0443\u043b\u0430 \u0432\u0438\u0434\u0430\u043d\u0430 \u0449\u0435 \u0443 1997-\u043c\u0443 \u0440\u043e\u0446\u0456. \u0423 \u0431\u043b\u043e\u0437\u0456 \u044f \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u043e \u0431\u0443\u0434\u0443 \u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438 \u043d\u0430\u0448\u0438\u0445 \u0447\u0438\u0442\u0430\u0447\u0456\u0432 \u0437 \u0443\u0440\u0438\u0432\u043a\u0430\u043c\u0438 \u043a\u043d\u0438\u0433\u0438 \u0456 \u0431\u0440\u0435\u043d\u0434\u0430\u043c\u0438, \u0456\u0441\u0442\u043e\u0440\u0456\u044f 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