{"id":99,"date":"2006-09-08T09:25:54","date_gmt":"2006-09-08T06:25:54","guid":{"rendered":""},"modified":"2025-08-13T15:11:11","modified_gmt":"2025-08-13T12:11:11","slug":"tayemnytsya-velykyh-geniyiv-biznesu-rozgadana","status":"publish","type":"post","link":"https:\/\/www.management.com.ua\/blog\/tayemnytsya-velykyh-geniyiv-biznesu-rozgadana\/","title":{"rendered":"\u0422\u0430\u0454\u043c\u043d\u0438\u0446\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0440\u043e\u0437\u0433\u0430\u0434\u0430\u043d\u0430?"},"content":{"rendered":"<p>\u041d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e! \u041f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u0430\u043c <a target=\"_blank\" href=\"https:\/\/www.hbs.edu\">Harvard Business School<\/a> \u0415\u043d\u0442\u043e\u043d\u0456 \u041c\u0430\u0439\u043e (Anthony J. Mayo)  \u0456 \u041d\u0456\u0442\u0456\u043d\u0443 \u041d\u043e\u0440\u0456\u044f (Nitin Nohria) \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0440\u043e\u0437\u0433\u0430\u0434\u0430\u0442\u0438 \u0442\u0430\u0454\u043c\u043d\u0438\u0446\u044e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0407\u0445\u043d\u0454 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u0434\u0430\u0454 \u043d\u043e\u0432\u0456 \u043e\u0440\u0456\u0454\u043d\u0442\u0438\u0440\u0438 \u044f\u043a \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0449\u043e \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c \u0434\u043e \u043f\u0435\u0440\u0435\u043c\u043e\u0433\u0438 \u0443 \u0432\u0456\u0439\u043d\u0456 \u0437\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u0442\u0430\u043a \u0456 \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u043f\u0440\u0430\u0433\u043d\u0435 \u0434\u043e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0437\u0432\u0435\u0440\u0448\u0435\u043d\u044c \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456. \u0411\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0433\u043e, \u0432\u043e\u043d\u043e \u043c\u043e\u0436\u0435 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0456 \u043e\u0446\u0456\u043d\u043a\u0438 \u0456 \u043f\u0456\u0434\u0431\u043e\u0440\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443, &#8211; \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u0430\u0442\u0442\u0456 \u00ab\u0422\u0430\u0454\u043c\u043d\u0438\u0446\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443\u00bb. \u041e\u0441\u044c \u0442\u0430\u043a, \u043d\u0456 \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456 \u043c\u0435\u043d\u0448\u0435&#8230;<\/p>\n<p>\u0410\u0432\u0442\u043e\u0440\u0438, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u044f\u043a\u0438\u0445 \u0432\u0438\u0439\u0448\u043b\u0438 \u043e\u043a\u0440\u0435\u043c\u043e\u044e \u043a\u043d\u0438\u0433\u043e\u044e <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Their-Time-Greatest-Business-Twentieth\/dp\/1591393450\">\u00abIn Their Time: The Greatest Business Leaders of the 20th Century\u00bb<\/a>, \u0441\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u044e\u0442\u044c, \u0449\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u043d\u0430 \u0448\u043b\u044f\u0445\u0443 \u0434\u043e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0437\u0432\u0435\u0440\u0448\u0435\u043d\u044c \u0454 \u0442\u0430\u043a \u0437\u0432\u0430\u043d\u0438\u0439 \u00ab\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0438\u0439\u00bb \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 (\u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0437 \u0440\u0435\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044e. \u0412\u0456\u043d \u043d\u0430\u0439\u0431\u043b\u0438\u0436\u0447\u0435 \u0437\u0430 \u0437\u043c\u0456\u0441\u0442\u043e\u043c \u0434\u043e \u0442\u043e\u0433\u043e, \u0449\u043e \u043c\u0438 \u043d\u0430\u0437\u0438\u0432\u0430\u0454\u043c\u043e \u043c\u0443\u0434\u0440\u0456\u0441\u0442\u044e).<\/p>\n<p>\u0414\u043e\u0441\u043b\u0456\u0434\u043d\u0438\u043a\u0438 \u0442\u0430\u043a\u043e\u0436 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0438, \u0449\u043e \u0432\u0435\u043b\u0438\u043a\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u043b\u0456\u0434\u0435\u0440\u0438 \u0439\u0448\u043b\u0438 \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443 \u0442\u0440\u044c\u043e\u043c\u0430 \u0440\u0456\u0437\u043d\u0438\u043c\u0438 \u0448\u043b\u044f\u0445\u0430\u043c\u0438 \u0456 \u0432\u0438\u0432\u0435\u043b\u0438 \u0432\u043b\u0430\u0441\u043d\u0443 \u0442\u0438\u043f\u043e\u043b\u043e\u0433\u0456\u044e:<br \/>\n&#8211; <b>\u041b\u0456\u0434\u0435\u0440\u0438-\u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0446\u0456<\/b> \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456, \u0433\u043e\u0442\u043e\u0432\u0456 \u0440\u0438\u0437\u0438\u043a\u0443\u0432\u0430\u0442\u0438 \u0439 \u0434\u043e\u0441\u044f\u0433\u043b\u0438 \u0443\u0441\u043f\u0456\u0445\u0443, \u0441\u0442\u0432\u043e\u0440\u0438\u0432\u0448\u0438 \u043d\u043e\u0432\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441. \u0412\u043e\u043d\u0438 \u0447\u0430\u0441\u0442\u043e \u0432\u0438\u043f\u0435\u0440\u0435\u0434\u0436\u0430\u044e\u0442\u044c \u0441\u0432\u0456\u0439 \u0447\u0430\u0441 \u0456 \u043d\u0435\u0440\u0456\u0434\u043a\u043e \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442\u044c \u0447\u0435\u0440\u0435\u0437 \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u0438, \u0449\u043e \u0432\u0432\u0430\u0436\u0430\u043b\u0438\u0441\u044f \u043d\u0435\u043f\u0435\u0440\u0435\u0431\u043e\u0440\u043d\u0438\u043c\u0438; <br \/>\n&#8211; <b>\u041b\u0456\u0434\u0435\u0440\u0438-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438<\/b> \u043f\u0440\u0438\u043c\u043d\u043e\u0436\u0430\u0442\u044c \u0443\u0441\u043f\u0456\u0445 \u0443\u0436\u0435 \u0456\u0441\u043d\u0443\u044e\u0447\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u043f\u0440\u0438\u0432\u043d\u0435\u0441\u0443\u0442\u044c \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0456\u043d\u0443, \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c. \u0412\u043e\u043d\u0438 \u0434\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c\u0441\u044f \u0443\u0441\u043f\u0456\u0445\u0443 \u0437\u0430 \u0440\u0430\u0445\u0443\u043d\u043e\u043a \u0433\u043b\u0438\u0431\u043e\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043f\u043e\u0442\u043e\u0447\u043d\u043e\u0457 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u0457; <br \/>\n&#8211; <b>\u0425\u0430\u0440\u0438\u0437\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043b\u0456\u0434\u0435\u0440\u0438<\/b> \u0437\u0434\u0430\u0442\u043d\u0456 \u043d\u0430\u0434\u0438\u0445\u0430\u0442\u0438 \u043b\u044e\u0434\u0435\u0439 \u0456 \u0440\u044f\u0442\u0443\u0432\u0430\u0442\u0438 \u0431\u0456\u0437\u043d\u0435\u0441\u0438, \u0443 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0432\u0456\u0434\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u044f\u043a\u0438\u0445 \u0443\u0436\u0435 \u043d\u0456\u0445\u0442\u043e \u043d\u0435 \u0432\u0456\u0440\u0438\u0442\u044c. \u0412\u043e\u043d\u0438 \u0454 \u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0438\u043a\u0430\u043c\u0438 \u0437\u043c\u0456\u043d \u0456 \u0432\u0438\u044f\u0432\u043b\u044f\u044e\u0442\u044c \u0441\u0445\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u044f\u043a\u0456 \u043d\u0430\u0432\u043a\u043e\u043b\u0438\u0448\u043d\u0456 \u0432\u0432\u0430\u0436\u0430\u044e\u0442\u044c \u0441\u0442\u0430\u0433\u043d\u0443\u044e\u0447\u0438\u043c\u0438 \u0430\u0431\u043e \u0432\u043c\u0438\u0440\u0430\u044e\u0447\u0438\u043c\u0438.<\/p>\n<p>\u0421\u043f\u0438\u0441\u043e\u043a \u0436\u0435 <b>50-\u0442\u0438 \u043d\u0430\u0439\u0432\u0438\u0434\u0430\u0442\u043d\u0456\u0448\u0438\u0445 \u0431\u0456\u0437\u043d\u0435\u0441-\u043b\u0456\u0434\u0435\u0440\u0456\u0432<\/b> \u0437\u0430 \u0432\u0435\u0440\u0441\u0456\u0454\u044e Harvard Business School \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0442\u0430\u043a:<br \/>\n1. \u0421\u0435\u043c \u0423\u043e\u043b\u0442\u043e\u043d, Wal-Mart <br \/>\n2. \u0423\u043e\u043b\u0442 \u0414\u0456\u0441\u043d\u0435\u0439, Walt Disney <br \/>\n3. \u0411\u0456\u043b\u043b \u0413\u0435\u0439\u0442\u0441, Microsoft <br \/>\n4. \u0413\u0435\u043d\u0440\u0456 \u0424\u043e\u0440\u0434, Ford Motor <br \/>\n5. \u0414\u0436\u043e\u043d \u041c\u043e\u0440\u0433\u0430\u043d, J.P. Morgan Chase <br \/>\n6. \u0410\u043b\u044c\u0444\u0440\u0435\u0434 \u0421\u043b\u043e\u0430\u043d, General Motors <br \/>\n7. \u0414\u0436\u0435\u043a \u0412\u0435\u043b\u0447, General Electric <br \/>\n8. \u0420\u0435\u0439\u043c\u043e\u043d\u0434 \u041a\u0440\u043e\u043a, McDonald&#8217;s <br \/>\n9. \u0412\u0456\u043b\u044c\u044f\u043c \u0425\u2019\u044e\u043b\u0435\u0442\u0442, Hewlett-Packard <br \/>\n10. \u0414\u0435\u0432\u0456\u0434 \u041f\u0430\u043a\u043a\u0430\u0440\u0434, Hewlett-Packard <br \/>\n11. \u0415\u043d\u0434\u0440\u044e \u0413\u0440\u043e\u0443\u0432, Intel <br \/>\n12. \u041c\u0456\u043b\u0442\u043e\u043d \u0425\u0435\u0440\u0448\u0456, The Hershey Co. <br \/>\n13. \u0414\u0436\u043e\u043d \u0420\u043e\u043a\u0444\u0435\u043b\u043b\u0435\u0440, Standard Oil <br \/>\n14. \u0422\u043e\u043c\u0430\u0441 \u0423\u043e\u0442\u0441\u043e\u043d \u043c\u043e\u043b., IBM <br \/>\n15. \u0413\u0435\u043d\u0440\u0456 \u041b\u044e\u0441, Time-Life Publications <br \/>\n16. \u0412\u0456\u043b\u043b \u041a\u0435\u043b\u043b\u043e\u0433, Kellogg <br \/>\n17. \u0423\u043e\u0440\u0440\u0435\u043d \u0411\u0430\u0444\u0444\u0435\u0442\u0442, Berkshire Hathaway <br \/>\n18. \u0425\u0430\u0440\u043b\u0430\u043d\u0434 \u0421\u0430\u043d\u0434\u0435\u0440\u0441, Kentucky Fried Chicken <br \/>\n19. \u0412\u0456\u043b\u044c\u044f\u043c \u041f\u0440\u043e\u043a\u0442\u0435\u0440, Procter &#038; Gamble <br \/>\n20. \u0422\u043e\u043c\u0430\u0441 \u0423\u043e\u0442\u0441\u043e\u043d \u0441\u0442., IBM <br \/>\n21. \u0410\u0441\u0430 \u041a\u0435\u043d\u0434\u043b\u0435\u0440, Coca-Cola<br \/>\n22. \u0415\u0441\u0442\u0456 \u041b\u0430\u0443\u0434\u0435\u0440, Estee Lauder <br \/>\n23. \u0413\u0435\u043d\u0440\u0456 \u0425\u0430\u0439\u043d\u0446, H.J. Heinz <br \/>\n24. \u0414\u0435\u043d\u0456\u0435\u043b \u0413\u0435\u0440\u0431\u0435\u0440, Jr. Gerber Products <br \/>\n25. \u0414\u0436\u0435\u0439\u043c\u0441 \u041a\u0440\u0430\u0444\u0442, Kraft Foods <br \/>\n26. \u0421\u0442\u0456\u0432 \u0414\u0436\u043e\u0431\u0441, Apple Computer <br \/>\n27. \u0414\u0436\u043e\u043d \u0414\u043e\u0440\u0440\u0430\u043d\u0441, Campbell Soup <br \/>\n28. \u041b\u0435\u043e\u043d \u0411\u0456\u043d, LL Bean <br \/>\n29. \u0412\u0456\u043b\u044c\u044f\u043c \u041b\u0435\u0432\u0456\u0442\u0442, Levitt &#038; Sons <br \/>\n30. \u0413\u043e\u0432\u0430\u0440\u0434 \u0428\u0443\u043b\u044c\u0446, Starbucks <br \/>\n31. \u041c\u0430\u0439\u043a\u043b \u0414\u0435\u043b\u043b, Dell Computer <br \/>\n32. \u0420\u043e\u0431\u0435\u0440\u0442 \u0414\u0436\u043e\u043d\u0441\u043e\u043d, Johnson &#038; Johnson <br \/>\n33. \u0414\u0436\u0435\u0439\u043c\u0441 \u041a\u0435\u0439\u0441\u0456, United Parcel Service <br \/>\n34. \u0425\u0435\u0440\u0431 \u041a\u0435\u043b\u043b\u0435\u0445\u0435\u0440, Southwest Airlines <br \/>\n35. \u0414\u0436\u043e\u0440\u0434\u0436 \u0406\u0441\u0442\u043c\u0430\u043d, Eastman Kodak <br \/>\n36. \u0424\u0456\u043b\u0456\u043f \u041d\u0430\u0439\u0442, Nike <br \/>\n37. \u0414\u0436\u0435\u0439\u043c\u0441 \u041c\u0430\u043a\u041a\u0456\u043d\u0441\u0456, McKinsey &#038; Co. <br \/>\n38. \u0427\u0430\u0440\u043b\u044c\u0437 \u0428\u0432\u0430\u0431, Charles Schwab <br \/>\n39. \u0424\u0440\u0435\u0434\u0435\u0440\u0456\u043a \u0421\u043c\u0456\u0442, Federal Express <br \/>\n40. \u0412\u0456\u043b\u044c\u044f\u043c \u0420\u0456\u0433\u043b\u0456, Wm. Wrigley Jr. Co. <br \/>\n41. \u0413\u043e\u0440\u0434\u043e\u043d \u041c\u0443\u0440, Intel<br \/>\n42. \u0422\u0435\u0434 \u0422\u0435\u0440\u043d\u0435\u0440, Turner Broadcasting <br \/>\n43. \u0414\u0436\u043e\u043d \u0412\u0456\u043b\u043b\u0430\u0440\u0434 \u041c\u0430\u0440\u0440\u0456\u043e\u0442\u0442, Marriott Int&#8217;l. <br \/>\n44. \u0414\u0436\u0435\u0439\u043c\u0441 \u0411\u0435\u0440\u043a, Johnson &#038; Johnson <br \/>\n45. \u0414\u0435\u0432\u0456\u0434 \u0421\u0430\u0440\u043d\u043e\u0444\u0444, RCA <br \/>\n46. \u0412\u0456\u043b\u044c\u044f\u043c \u0411\u043e\u0456\u043d\u0433, Boeing <br \/>\n47. \u0423\u043e\u043b\u0442\u0435\u0440 \u0425\u0430\u0430\u0441 \u0441\u0442., Levi Strauss <br \/>\n48. \u0413\u0435\u043d\u0440\u0456 \u041a\u0430\u0439\u0437\u0435\u0440, Kaiser Industries <br \/>\n49. \u0423\u043e\u043b\u0442\u0435\u0440 \u0425\u0430\u0430\u0441 \u043c\u043e\u043b., Levi Strauss <br \/>\n50. \u041a\u043b\u0430\u0440\u0435\u043d\u0441 \u0411\u0435\u0440\u0434\u0441\u0430\u0439, Bird&#8217;s Eye Foods <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e! \u041f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u0430\u043c <a target=\"_blank\" href=\"http:\/\/www.hbs.edu\">Harvard Business School<\/a> \u0415\u043d\u0442\u043e\u043d\u0456 \u041c\u0430\u0439\u043e (Anthony J. Mayo)  \u0456 \u041d\u0456\u0442\u0456\u043d\u0443 \u041d\u043e\u0440\u0456\u044f (Nitin Nohria) \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0440\u043e\u0437\u0433\u0430\u0434\u0430\u0442\u0438 \u0442\u0430\u0454\u043c\u043d\u0438\u0446\u044e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0407\u0445\u043d\u0454 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u0434\u0430\u0454 \u043d\u043e\u0432\u0456 \u043e\u0440\u0456\u0454\u043d\u0442\u0438\u0440\u0438 \u044f\u043a \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0449\u043e \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c \u0434\u043e \u043f\u0435\u0440\u0435\u043c\u043e\u0433\u0438 \u0443 \u0432\u0456\u0439\u043d\u0456 \u0437\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u0442\u0430\u043a \u0456 \u0434\u043b\u044f \u0442\u0438\u0445, \u0445\u0442\u043e \u043f\u0440\u0430\u0433\u043d\u0435 \u0434\u043e \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0437\u0432\u0435\u0440\u0448\u0435\u043d\u044c \u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456. \u0411\u0456\u043b\u044c\u0448\u0435 \u0442\u043e\u0433\u043e, \u0432\u043e\u043d\u043e \u043c\u043e\u0436\u0435 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u0438\u043c \u0447\u0438\u043d\u043e\u043c \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0456 \u043e\u0446\u0456\u043d\u043a\u0438 \u0456 \u043f\u0456\u0434\u0431\u043e\u0440\u0443 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0443, &#8211; \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c\u0441\u044f \u0432 \u0441\u0442\u0430\u0442\u0442\u0456 <a target=\"_blank\" href=\"http:\/\/www.e-xecutive.ru\/print\/publications\/aspects\/newfolder5161\/article_4525\/\">\u00ab\u0422\u0430\u0454\u043c\u043d\u0438\u0446\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443\u00bb<\/a>. \u041e\u0441\u044c \u0442\u0430\u043a, \u043d\u0456 \u0431\u0456\u043b\u044c\u0448\u0435, \u043d\u0456 \u043c\u0435\u043d\u0448\u0435&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-common"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0422\u0430\u0454\u043c\u043d\u0438\u0446\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0440\u043e\u0437\u0433\u0430\u0434\u0430\u043d\u0430? | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.management.com.ua\/blog\/tayemnytsya-velykyh-geniyiv-biznesu-rozgadana\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0422\u0430\u0454\u043c\u043d\u0438\u0446\u044f \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u0433\u0435\u043d\u0456\u0457\u0432 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0440\u043e\u0437\u0433\u0430\u0434\u0430\u043d\u0430? | \u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442@\u0411\u041b\u041e\u0413\" \/>\n<meta property=\"og:description\" content=\"\u041d\u0435\u0439\u043c\u043e\u0432\u0456\u0440\u043d\u043e! \u041f\u0440\u043e\u0444\u0435\u0441\u043e\u0440\u0430\u043c Harvard Business School \u0415\u043d\u0442\u043e\u043d\u0456 \u041c\u0430\u0439\u043e (Anthony J. 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