24.09.2008

Interbrand Brand Finance

    Interbrand Coca-Cola Interbrand $65,3 . "" — IBM, , Microsoft, . General Electric, ' — Nokia, AdWorker.

Google (43%); Apple (24%); Amazon (19%); Zara (15%) Nintendo (13%). ҳ -20 — Citi, .

-100 : H&M (22- ), Thomson Reuters (44), BlackBerry (73), Ferrari (93), Marriott (96), FedEx (99) Visa (100).

' Merrill Lynch (21%), Morgan Stanley (16%), Citi (14%). Gap 20%, Ford 12%.

HSBC (27- ), 3%.

CEO Interbrand , — . " , , , , — , , — . — . ".

    Brand Finance , Brand Finance, , ' 100 4,2%. — $67 .

, . , , , . CEO Brand Finance (David Haigh), .

' . . . , .

Wal-Mart Coca-Cola, . "ó Wal-Mart — , , ", — . , .

Microsoft, , . IBM . Google '.

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