12.06.2012

Reputation Institute 2012-

BMW, Sony The Walt Disney Company , 2012 Global RepTrak 100, Reputation Institute.

ͳ , , — 80,2 ( ) Google (78,05), . , 80 . "" . , — .

Apple, , 5- 78,05 . Sony (79,31) Walt Disney (78,92), , 2011- .

Reputation Capital Group, — Daimler, 78,54.

10- Microsoft (77,98 ), Volkswagen (77,04), Canon (76,98) Lego (76,35).

-10     2012-
» .

"Apple -10, . , — , ", — Reputation Capital.

, Google 2010-2011 . BMW . Walt Disney .

, ϳ Apple -5 . Sony. BMW, 糿 — Walt Disney, — Nestle.

LB.ua.

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