11.12.2009

Advertising Age Global Marketers '09, , , 2008- .

, , : 2009- , , . , , Ad Age, , ' .

' : Procter & Gamble Co. - 9,73 . , Unilever, L'Oreal, GM Toyota.

: Coca-Cola Ford Motor, Reckitt Benckiser, 11- 9- .

̳

 

2008

2007

2008 (. $)

2007 (. $)

(%)

1

1

Procter & Gamble Co.

9,731

9,732

-0.0

2

2

Unilever

5,717

5,614

1.8

3

3

L'Oreal

5,717

3,645

10.8

4

4

General Motors Co.

3,674

3,485

5.4

5

5

Toyota Motor Corp.

3,203

3,308

-3.2

6

8

Coca-Cola Co.

2,673

2,356

13.5

7

7

Johnson & Johnson

2,601

2,489

4.5

8

6

Ford Motor Co.

2,448

2,846

-14.0

9

11

Reckitt Benckiser

2,37 

2,096

13.0

10

9

Nestle

2,314

2,291

1.0

, 62% . , 100 3.1% $117.9 ., 3.7%.

 

 

(%)

2008 (. $)

2007 (. $)

(%)

2008

2007

780

864

-9.8

0.7

0.8

17,590

16,64 

5.7

14.9

14.5

46,260

42,747

8.2

39.2

37.4

4,819

4,011

20.1

4.1

3.5

1,992

1,777

12.1

1.7

1.6

2,037

2,173

-6.3

1.7

1.9

 

73,478

68,210

7.7

62.3

59.7

44,447

46,132

-3.7

37.7

40.3

117,925

114,342

3.1

100.0

100.0

³ , (+20.1%) (+12.1%).

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