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    11.12.2009


    Advertising Age Global Marketers '09, , , 2008- .

    , , : 2009- , , . , , Ad Age, , ' .

    ' : Procter & Gamble Co. - 9,73 . , Unilever, L'Oreal, GM Toyota.

    : Coca-Cola Ford Motor, Reckitt Benckiser, 11- 9- .

    ̳

     

    2008

    2007

    2008 (. $)

    2007 (. $)

    (%)

    1

    1

    Procter & Gamble Co.

    9,731

    9,732

    -0.0

    2

    2

    Unilever

    5,717

    5,614

    1.8

    3

    3

    L'Oreal

    5,717

    3,645

    10.8

    4

    4

    General Motors Co.

    3,674

    3,485

    5.4

    5

    5

    Toyota Motor Corp.

    3,203

    3,308

    -3.2

    6

    8

    Coca-Cola Co.

    2,673

    2,356

    13.5

    7

    7

    Johnson & Johnson

    2,601

    2,489

    4.5

    8

    6

    Ford Motor Co.

    2,448

    2,846

    -14.0

    9

    11

    Reckitt Benckiser

    2,37 

    2,096

    13.0

    10

    9

    Nestle

    2,314

    2,291

    1.0

    , 62% . , 100 3.1% $117.9 ., 3.7%.

     

     

    (%)

    2008 (. $)

    2007 (. $)

    (%)

    2008

    2007

    780

    864

    -9.8

    0.7

    0.8

    17,590

    16,64 

    5.7

    14.9

    14.5

    46,260

    42,747

    8.2

    39.2

    37.4

    4,819

    4,011

    20.1

    4.1

    3.5

    1,992

    1,777

    12.1

    1.7

    1.6

    2,037

    2,173

    -6.3

    1.7

    1.9

     

    73,478

    68,210

    7.7

    62.3

    59.7

    44,447

    46,132

    -3.7

    37.7

    40.3

    117,925

    114,342

    3.1

    100.0

    100.0

    ³ , (+20.1%) (+12.1%).

    AdIndex.ru.



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