22.05.2013

2013

Apple, Google IBM 2013 , Millward Brown Optimor.

   2013 Apple BrandZ 100 2013 $ 185 . Apple +1%. Samsung +51% 30- $ 21 .

Google . +5% . Google $ 114 . IBM — $ 112 .

Samsung . . $ 1,6 , — ͳ (Nick Cooper), Millward Brown Optimor. , ', Apple . , .

:

(David Roth), The Store (WPP): , . , ( ) .

(Eileen Campbell), Millward Brown: , , . .

100 (BrandZ Top 100 Most Valuable Global Brands), Millward Brown Optimor WPP, . , , .

Top-100 2006 77%. $ 2,6 .

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