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    22.05.2013


    2013

    Apple, Google IBM 2013 , Millward Brown Optimor.

       2013 Apple BrandZ 100 2013 $ 185 . Apple +1%. Samsung +51% 30- $ 21 .

    Google . +5% . Google $ 114 . IBM — $ 112 .

    Samsung . . $ 1,6 , — ͳ (Nick Cooper), Millward Brown Optimor. , ', Apple . , .

    :

    • . 10 ( ) BrandZ, , ³ . Prada: +63%, , . Prada 4- ( 95- ) $ 9,5 .

    • . . 10 36% $ 63 . . Heineken $ 8 . Skyfall. Brahma +61% $ 4 .

    • . BrandZ Top100 S&P500. S&P500 23%, BrandZ 58%. , .

    • . BrandZ Top100 — 29. , 43% 100 ( $ 1 ). . Facebook, Tencent 800 52%, 10 . ' Yahoo , (Marissa Mayer), Google, , , , .

    (David Roth), The Store (WPP): , . , ( ) .

    (Eileen Campbell), Millward Brown: , , . .

    100 (BrandZ Top 100 Most Valuable Global Brands), Millward Brown Optimor WPP, . , , .

    Top-100 2006 77%. $ 2,6 .

    research&trends.



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