18.02.2016

Brand Finance . 2015- Apple, Walt Disney, Lego.

Brand Finance (brand strength). , ( , 볺 ), .

Walt Disney — , . — ESPN, Pixar, -, Marvel. Disney Lucasfilm , , . Disney, 2 . . ҳ 700 . . 10 . , Lucasfilm . 2012- 4,05 . . Disney , .

Walt Disney 31,7 . . Lego L'Oreal. -10 PWC, McKinsey, Nike, Johnson's, Coca-Cola, NBC Google.

(-10)

Brand Finance:    (-10)

Brand Finance . Apple, 145,9 . . 14% iPhone 6 iPhone 6s. .

Google . - 94,2 . . Samsung 83,2 . , Amazon (69,6 .), Microsoft (67,3 .), Verizon (63,1 .), AT&T (59,9 .), Walmart (53,7 .), China Mobile (49,8 .), Wells Fargo (44,2 .).

(-10)

Brand Finance:    (-10)


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