2.0. -

18.02.2016


Brand Finance . 2015- Apple, Walt Disney, Lego.

Brand Finance (brand strength). , ( , 볺 ), .

Walt Disney — , . — ESPN, Pixar, -, Marvel. Disney Lucasfilm , , . Disney, 2 . . ҳ 700 . . 10 . , Lucasfilm . 2012- 4,05 . . Disney , .

Walt Disney 31,7 . . Lego L'Oreal. -10 PWC, McKinsey, Nike, Johnson's, Coca-Cola, NBC Google.

(-10)

Brand Finance:    (-10)

Brand Finance . Apple, 145,9 . . 14% iPhone 6 iPhone 6s. .

Google . - 94,2 . . Samsung 83,2 . , Amazon (69,6 .), Microsoft (67,3 .), Verizon (63,1 .), AT&T (59,9 .), Walmart (53,7 .), China Mobile (49,8 .), Wells Fargo (44,2 .).

(-10)

Brand Finance:    (-10)




comments powered by HyperComments


  Ѳ 



bigmir)net TOP 100

ò: , , , Գ, , , IT
: , 䳿, , ', -, , 糿,
²: -, , , , , , , ,
: , ³, ³, ³, -, -

 Management.com.ua  Facebook    ³   Twitter    ϳ  RSS   


Copyright © 2001-2017, Management.com.ua
STRATEGIC