22.05.2013

2013

Apple, Google IBM 2013 , Millward Brown Optimor.

   2013 Apple BrandZ 100 2013 $ 185 . Apple +1%. Samsung +51% 30- $ 21 .

Google . +5% . Google $ 114 . IBM — $ 112 .

Samsung . . $ 1,6 , — ͳ (Nick Cooper), Millward Brown Optimor. , ', Apple . , .

:

  • . 10 ( ) BrandZ, , ³ . Prada: +63%, , . Prada 4- ( 95- ) $ 9,5 .

  • . . 10 36% $ 63 . . Heineken $ 8 . Skyfall. Brahma +61% $ 4 .

  • . BrandZ Top100 S&P500. S&P500 23%, BrandZ 58%. , .

  • . BrandZ Top100 — 29. , 43% 100 ( $ 1 ). . Facebook, Tencent 800 52%, 10 . ' Yahoo , (Marissa Mayer), Google, , , , .

(David Roth), The Store (WPP): , . , ( ) .

(Eileen Campbell), Millward Brown: , , . .

100 (BrandZ Top 100 Most Valuable Global Brands), Millward Brown Optimor WPP, . , , .

Top-100 2006 77%. $ 2,6 .

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Original URL: www.management.com.ua/news/?id=1485


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