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    21.12.2012


    - 2012-

    Reputation Institute - 2012- (2012 CSR RepTrak 100 Study). ˳ Microsoft.

    Reputation Institute:  -  2012- Reputation Institute Microsoft () 2012- . , . , 2000- Microsoft .

    -10 Google, Walt Disney, BMW, Apple, Daimler, VW, SONY, LEGO Colgate-Palmolive.

    , , 100 , .

    " , , 볺 . . 50-60% , , , , , ", — ͳ (Casper Nilsen), Reputation Institute.

    50 -  2012

    :

    • ҳ 6% -100 .
    • ҳ 17% , .
    • 19% , .
    • 54% , Microsoft - , .
    • Walt Disney . 50% Walt Disney .
    • Google . 50% , Google .
    • 15- , , .




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