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    11.02.2013


    2012

    NBCUniversal Integrated Media (BPI) — , , Adweek.

       2012 , 2012- , NBCU, 2011- .

    Starbucks
    2012- Starbucks $25 . Square,
    ' 7 ' . Starbucks 30%.
    ̳ 2012 : 26.
    ̳ 2011 : 37.
    г: 30%.

    Burger King
    Burger King , : , . Burger King , , : ³ — , -.
    ̳ 2012: 40.
    ̳ 2011: 49.
    г: 18%.

    Oreo
    Daily Twist, ' , Tumblr, Facebook Pinterest. - . Oreo BPI .
    ̳ 2012: 198.
    ̳ 2011: 494.
    г: 49%.

    Red Bull
    Red Bull Stratos, " " . YouTube . , , -, BPI 16%.
    ̳ 2012: 144.
    ̳ 2011: 172.
    г: 16%.

    Samsung
    Samsung . — , Galaxy Note.
    ̳ 2012: 12.
    ̳ 2011: 16.
    г: 25%.

    JetBlue
    JetBlue , , , . " " "" 1600 , , , . , BuzzFeed .
    ̳ 2012: 213.
    ̳ 2011: 258.
    г: 17%.

    Old Spice
    -, - (Terry Crews) ' — Charmin Bounce, , Old Spice " , ". ' , .
    ̳ 2012: 327.
    ̳ 2011: 364.
    г: 10%.

    Axe
    2012- Axe Anarchy For Her. , , , YouTube Facebook, , .
    ̳ 2012: 128.
    ̳ 2011: 212.
    г: 40%.

    Pine-Sol
    , , . , BPI 28%.
    ̳ 2012: 211.
    ̳ 2011: 241.

    Taco Bell, Doritos
    Doritos Locos Taco, ' BPI. , Instagram Doritos Locos Taco. -.

    Taco Bell
    ̳ 2012: 48.
    ̳ 2011: 52.
    г: 8%.

    Doritos
    ̳ 2012: 131.
    ̳ 2011: 187.
    г: 30%.




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