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    19.11.2014


    2014-

    , - (CMO) , , , , , — .

      2014- Forbes Appinions Annual Forbes/Appinions CMO Influence Study, — - , Forbes Global 2000. Գ (Phil Schiller), - Apple, , (David Lauren), CMO Ralph Lauren, .

    , , , , (, ). CMO Appinions , , ; , ; .

    , MacRumors: CNBC , Գ , Apple, " ", , , iPhone, Apple . The Verge, Apple " , ".

    Appinions, , , Apple; — 㳿 , . Apple — CMO ( , 50- ), , . -, , ̲ , . , CMO . , 㳺 .

    , - , - , — (Larry Levy), Appinions. — , CMO, , .

    CMO, Գ , ҳ (Tim Mahoney), General Motors; (Jim Farley), Ford; (John Frascotti), Hasbro; (Kristin Lemkau), JPMorgan Chase; (Trevor Edwards), Nike; (Beth Comstock), GE; (Seth Farbman), Gap; ³ (Alain Visser), Volvo.

    , , , - GE: , ; , — ... — , — .

    ( CMO). (7), (6), (4) (4). -, 32% 50 , 21% , -.

    -50 2014-

    1. Phil Schiller, Apple
    2. David Lauren, Ralph Lauren
    3. Tim Mahoney, General Motors
    4. Jim Farley, Ford
    5. John Frascotti, Hasbro
    6. Kristin Lemkau, JPMorgan Chase
    7. Trevor Edwards, Nike
    8. Beth Comstock, General Electric
    9. Seth Farbman, Gap
    10. Alain Visser, Volvo
    11. Matt Jauchius, Nationwide Mutual
    12. Richelle Parham, eBay
    13. Martine Reardon, Macy's
    14. Kevin Krone, Southwest
    15. Olivier Francois, Fiat Chrysler
    16. Stephanie Linnartz, Marriott
    17. Andrew Nocella, American Airlines
    18. Barb Rechterman, GoDaddy
    19. Blair Christie, Cisco
    20. Anne Finucane, Bank of America
    21. Russell Wager, Mazda
    22. Jim Berra, Carnival
    23. Jeremy Burton, EMC
    24. Alan Gershenhorn, UPS
    25. Tony Pace, Doctor's Associates (Subway)
    1. Keith Weed, Unilever
    2. Dorothy Dowling, Best Western
    3. Ola Kallenius, Mercedes-Benz
    4. Dana Anderson, Mondelez
    5. Ariel Kelman, Amazon
    6. Michael Zuna, Aflac
    7. Jeannine Haas, Avis Budget Group
    8. Karen Quintos, Dell
    9. Ken Chaplin, Trans Union
    10. Khaled Elkhouly, Etisalat
    11. Lorraine Twohill, Google
    12. Mark Hug, Prudential Financial
    13. Roel de Vries, Nissan
    14. Mike Wege, Hershey Company
    15. Brian Smith, Lexus
    16. David Christopher, AT&T
    17. Loren Angelo, Audi
    18. Deanie Elsner, Kraft
    19. Roy Benin, Mars
    20. Ann Mukherjee, Frito-Lay
    21. Andrea Riley, Ally Financial
    22. Ann Glover, Voya Financial
    23. Jeffrey Hirsch, Time Warner Cable
    24. Andy England, MillerCoors
    25. Johan Buse, SingTel




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