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    Dz | 1 2010 .

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    Baked in: Creating Products and Businesses That Market Themselves

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    (Alex Bogusky) ³ (John Winsor), , — , — — .

    " " (Baked in: Creating Products and Businesses That Market Themselves) , . ³ , Google, Nike, Microsoft, Patagonia, Toyota Burger King. , — , , — — , YouTube, — XXI- .

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