We are a leading international sports betting company with five years of success and multiple prestigious global awards. Our African division is rapidly expanding, and we are looking for a Head of Buying PPC to strengthen our marketing team. This role is ideal for someone who can bring fresh ideas and drive growth in new markets.
What you will do:
- Lead PPC and media buying: manage budgets, team, partners, and ad campaigns on Google Ads, Facebook Ads, Twitter Ads, and Media Networks.
- Develop and execute a traffic acquisition strategy focused on ROI and scaling successful campaigns.
- Optimize buying strategies: test new approaches, lower acquisition costs, and find innovative ad formats.
- Build a data-driven analytics system to track campaign effectiveness and improve performance.
- Automate and standardize processes: implement scripts, rules, andalgorithmic buying strategies.
- Develop and manage the team: delegate tasks, ensure specialists grow, and optimize workflows.
- Create reporting and planning systems, ensuring all decisions are backed by data.

What we expect from you:
- At least 2 years of experience in iGaming (betting/casino), including 1+ year in a leadership role in PPC or media buying.
- Experience working in African markets is a plus.
- Strong expertise in performance marketing and media buying: Google Ads, Facebook Ads, Twitter Ads, Media Networks.
- Skills in budget management, resource allocation, and campaign performance evaluation.
- A mix of creativity and structured thinking — generating new ideas while setting up clear processes.
- Experience in team building and management: delegating, developing specialists, and ensuring efficiency.
- English B1+ level.

What we offer:
- Remote work with a focus on the African market.
- Competitive salary (bonuses discussed individually).
- Marketing budgets and full team support.
- Freedom to launch creative and unconventional ideas.
- Participation in international conferences and events.

Hiring process:
- Screening interview with a recruiter.
- Interview with the Head of HR and CEO.
- Discussion of KPIs and job offer before signing.

Join our team and contribute to something impactful. Submit your application now!

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