About
Binariks is looking for a proactive and creative Digital Marketing Manager to join our team and support the company’s growth efforts. This is a hands-on role where you’ll have the opportunity to drive impactful marketing campaigns, shape our digital presence, and contribute to our long-term strategy.
What We’re Looking For:
- 1+ years in a marketing role (B2B experience in IT industry preferred), with a strong desire to learn and grow.
- Proven experience creating visuals and written content for business audiences.
- Comfortable conducting competitor, customer, and market analysis.
- Able to define audiences, craft messaging, and execute multichannel marketing campaigns.
- Familiar with advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads.
- Confident working with analytics and performance data (Google Analytics, Search Console, Ahrefs, etc.)
- Understanding of modern SEO principles and tools.
- Competence in working with spreadsheets, CMS, and productivity tools.
- Upper-Intermediate English Level.

Your Responsibilities:
- Maintain and improve the company website in collaboration with the development team.
- Develop promotional assets, case studies, white papers, and infographics from concept to publication.
- Design and implement referral strategies for platforms like Clutch, G2, Good Firms, and relevant directories/forums.
- Research, evaluate, and support company participation in industry events and conferences.
- Collaborate with other departments to launch webinars and meetups.
- Analyze marketing activities (PR campaigns, social media, newsletters, content) and generate performance reports.

Will be a plus:
- PPC experience.

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