We’re seeking a hardworking and results-driven Amazon PPC Manager with proven experience to optimize advertising strategies and drive business growth.
Responsibilities:
1. Campaign Strategy and Optimization:
- Continue to develop and implement comprehensive Amazon PPC strategies to increase visibility, traffic, and sales for a 2000+ ASIN catalog.
- Monitor and optimize campaigns regularly to ensure maximum ROI and efficiency.
- Conduct keyword research, competitor analysis, and stay updated on industry trends.
2. Budget Management:
- Manage advertising budgets effectively to achieve marketing goals.
- Analyze and adjust bid strategies based on performance metrics and budget constraints.
3. Data Analysis and Reporting:
- Utilize analytical tools to track, analyze, and report on key performance metrics.
- Provide actionable insights and recommendations based on data analysis.
4. Collaboration:
- Work closely with cross-functional teams, including marketing, sales, and product development.
- Collaborate with external agencies to ensure alignment with overall marketing objectives.
5. Ad Creative Testing:
- Conduct A/B testing of ad creatives and copy to optimize for performance.
- Stay abreast of Amazon’s advertising features and implement new features strategically. Our account is supported by a dedicated Amazon ads representative.
Qualifications:
- Proven experience managing Amazon PPC campaigns with a track record of success.
- In-depth understanding of Amazon’s advertising platform, algorithms, and best practices.
- Strong analytical skills with the ability to translate data into actionable insights.
- Familiarity with tools such as Amazon Advertising Console, Google Analytics, and other PPC management tools.
- Excellent communication and collaboration skills.
- Ability to adapt to a fast-paced, dynamic environment.
Experience:
- Minimum of 2 years of experience in PPC management on Amazon.