Awery invites Senior Marketing Manager (Software Product) to join the team
We are an international company that has been successfully launching IT solutions for the aviation industry worldwide for more than 15 years. Join a rapidly growing and dynamic team! www.awery.aero
Role Purpose
The Senior Marketing Manager (Software Product) will be responsible for developing and executing the marketing strategy for the company’s software products, driving brand growth, generating leads, and supporting sales.
Key Responsibilities
- Develop and implement marketing strategy for the product line (B2B / B2C software).
- Manage company branding and product positioning in the market.
- Plan and execute digital campaigns (SEO, PPC, email, content marketing, social media).
- Analyze marketing channels, KPIs, CAC/LTV, ROI.
- Collaborate with Sales, CCO, and CEO to align go-to-market strategy. Organize participation in trade shows, conferences, and webinars.
- Manage PR activities and work with external partners (agencies, media, influencers).
- Oversee marketing budget and manage the marketing team (content, design, performance).

Requirements
- 5+ years of experience as a Marketing Manager in software product companies (mandatory).
- Experience working in international markets (US/EU).
- Strong understanding of B2B and B2C digital marketing.
- Proven experience in product marketing: positioning, pricing, go-to-market.
- Hands-on expertise with SEO/SEM, Google Ads, LinkedIn Ads, HubSpot/Marketo, GA4.
- Excellent analytical skills and knowledge of SaaS metrics (MRR, churn, CAC, LTV).
- English — Advanced (mandatory).

Nice to Have
- Experience in SaaS / FinTech / AI / eCommerce software.
- Proven track record of successful product launches in new markets.
- Marketing certifications (HubSpot, Google, Pragmatic Institute).

What We Offer
- A role in a rapidly growing company with interesting challenges and career growth opportunities.
- Location: Remote / Office (Kyiv, Ukraine / Sofia, Bulgaria).
- Employment type: Full-time.
- Schedule: Mon-Fri, 10:00—18:30 (flexible schedule possible).
- Official employment / FOP.
- Paid vacation and sick leave.

About Awery
Awery is an international company providing IT solutions for the aviation industry, servicing clients worldwide for more than 15 years.
We help manage aviation businesses with our ERP software platform. Our clients include:
- Commercial Airlines
- Cargo Airlines
- Private Operators
- Aviation Service Providers
- Air Charter Brokers
- Freight Forwarders & Cargo GSA
- On-Board Couriers
- Cargo Handling Companies

Awery’s mission is to increase productivity, reliability, and efficiency, reduce human error, save time and effort, and maximize profitability.
https://awery.aero

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