ОПИС ВАКАНСІЇ
Golden Panda Marketing is a performance-driven digital and affiliate marketing agency that helps brands stand out online by blending creativity, data and technology.
We partner with startups and global brands alike, offering them tailored growth strategies and measurable results.
As our Performance Media Buyer (focusing on Google Ads and Meta), you’ll own the end-to-end process of media buying: from strategy and setup through optimisation and scaling, to reporting. You’ll work closely with our growth team and with brand clients to turn insights into high-impact campaigns.
Key Responsibilities:
- Develop and execute media-buying strategies across Google Ads (Search, Display, Shopping, YouTube) and Meta (Facebook & Instagram) to achieve client KPIs (ROAS, CPA, CAC).
- Perform campaign set-up: audience segmentation, creatives briefs, tracking setup (UTMs, conversion pixels).
- Manage large budgets. Take responsibility for thousands of ad dollars daily. Allocate spend efficiently across Tier 1 GEOs and campaign types to achieve maximum performance.
- Monitor and interpret campaign metrics. Identify patterns in CTRs, CPCs, and conversion rates — and react quickly to optimise results and maximise ROI.
- Conduct A/B testing of ad creatives, copy, landing pages, audiences and funnel variations.
- Collaborate with the team to test and refine landing pages, pre-landers, and ad creatives. Identify high-performing combinations and scale them aggressively.
- Produce performance reports and present insights & recommendations to stakeholders.
- Stay ahead of platform updates, emerging channels and industry best-practices.
- Collaborate with creative, analytics and account-management teams to ensure alignment across strategy, execution and results.
What You Bring:
- 2+ years of hands-on experience managing Google Ads and Meta campaigns for D2C or e-commerce brands.
- Proven track record of driving scalable growth (strong ROAS/CPA outcomes).
- Deep understanding of paid-media mechanics, attribution, bid strategies, funnel dynamics and analytics.
- High comfort level with data: Excel/Sheets, Google Analytics, Google Ads UI, Meta Ads Manager. Bonus: experience with tools like Looker, BigQuery, Supermetrics.
- Ability to think strategically and execute tactically: you’re comfortable jumping into detailed optimisations while keeping an eye on big-picture goals.
- Excellent communication skills in English (verbal & written).
- Proactive mindset: you’re always testing, learning and iterating.
What We Offer:
- Competitive salary (based on experience) + performance bonuses.
- Remote job and friendly culture with flexibility and autonomy.
- Collaborative, high-energy team environment with top-tier clients and growth opportunities.
- Professional development budget to keep you ahead in digital marketing.
Waiting for your CV :)
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