ОПИС ВАКАНСІЇ
Performance Skills School for Non-Actors — NYC
? Who We Are
From Ukraine to NYC: We built the largest acting school for non-actors in Eastern Ukraine—helping professionals unlock confidence, creativity, and authentic communication through theater-based techniques.
? Our Track Record
- 10 years of methodology development
- 1,000+ graduates ages 3−70
- 21 corporate clients (IT, finance, startups)
- 900+ professionals trained in corporate programs
- 20+ original programs developed
In Ukrainian, we were «TESTO» (тісто = dough)—shapeable, transformable, and full of potential. Now, in NYC, we’re evolving while keeping the philosophy that everyone is moldable.
? Our Method: The Safe Space Formula
Core belief: Everyone is born confident. Society adds masks—professional facades, «I'm fine» performances, fear-based personas.
Our approach: We don’t teach new masks. We create a safe space where play removes old ones.
? How It Works
- Acting techniques adapted for life and business (negotiations, pitches, executive presence)
- Coaching approach (mistakes = learning, vulnerability = strength)
- Edutainment (the brain learns through play without resistance)
The neuroscience: Your brain can’t distinguish between play and reality. Theater exercises become risk-free training—the same neural pathways, zero consequences.
? Where We Are Now
NYC validation: 4 workshops completed with 90% occupancy, NPS 9.5/10, 40% retention, zero paid advertising. Instructors from Lee Strasberg Theatre & Film Institute and Berlin joined. 300-person warm database.
? Current Metrics
- Product-Market Fit: 40% and growing
- Conversion: 15% from warm leads
- Retention: 40% organic
- Database: 300 people, all word-of-mouth
The opportunity: NYC has acting schools for actors. We’re bringing a different approach—theater techniques specifically designed for professionals who never plan to act, focused on real-world communication and leadership skills.
? Our Digital Presence
Ukrainian legacy (content paused for the last 3.5 years):
- Instagram — School
- Facebook Community
- YouTube Channel
- LinkedIn Company Page — needs strategic development
NYC launch: Ready to be built. This is where you come in.
? What We’re Looking For
The role: Rebrand established Ukrainian methodology for the American market. Position us effectively to two audiences (B2C individuals and B2B companies) with different needs but the same core message: authentic communication matters.
? Who Thrives Here
Strategic thinker with American market experience You’ve launched or rebranded projects for the US market (NYC experience is a plus). You understand how to position soft skills transformation for American professionals.
Data-driven storyteller You track CPL, conversion rates, and attribution. You’ve worked with events/workshops/education where social → bookings connection is clear. You show results, not just engagement metrics.
Self-starter with dual-audience experience You’ve worked solo or with minimal teams. You’ve managed both B2C and B2B messaging. You organize your own workflow, and the startup environment energizes you.
Cultural bridge You’ve adapted brands across markets. You understand why Ukrainian success needs American translation without losing authenticity.
Strong English is essential You’ll be the voice of our brand for the American market.
? Skills That Matter
? Must-Have
- Brand positioning and messaging strategy for the US market
- Creating separate content strategies for B2C/B2B
- Tracking business metrics (CPL, CR, LTV, attribution)
- Working organically with limited budgets
- Managing multiple platforms independently
- Event-driven content planning
? Nice-to-Have
- Experience with transformation/personal development brands
- Background in arts/theater/performance
- Basic video editing
- Experience running paid campaigns
? The Reality
? Your First 60 Days
- Define core messaging for the American market
- Create B2C and B2B positioning strategies
- Relaunch Instagram with a new voice
- Activate LinkedIn company presence
- Build a content system and a calendar
- Drive qualified leads to workshops
- Track and optimize continuously
? Resources Available
- 10 years of content library (photos, videos, testimonials)
- Manager handling sales/operations
- Designer (you give briefs)
- Ukraine team (website, video editing)
- NYC photographers (workshop coverage)
- Proven methodology and founder expertise
? What to Expect
- Small team—you work independently
- Startup stage—we're validating and building
- Dual audience complexity
- The first months require intensive setup
? What You Gain
- Ownership of strategy (founder trusts your expertise)
- Compelling story (resilience, transformation, authenticity)
- Ground floor opportunity
- Free access to workshops + 6-week course (if you’re in NY)
- Personal transformation through the work
- 100% remote, work from anywhere
- Real creative freedom
? The Process
1?? Fill the short form — Experience, portfolio, 3 questions about the project
2?? Interview (45−60 min)Your approach, our vision, compensation discussion
3?? Start — Jump into the first workshop promotion or a small test task
Timeline: We’re moving efficiently. The next workshops are in October. If you’re the right fit, we’d love to start within two weeks.
? Ready to Apply?
Step 1: Fill Out the Application Form —
https://forms.gle/bP9EwV4zevc25Awy5
This is your official application. Please share your experience and portfolio, and answer three key questions about the project.
Step 2: Questions?
If you have any questions before applying or want to discuss anything specific: Email: [см. контактную информацию ниже] Subject line: SMM Manager — Question
If you see the potential, if you want ownership over execution, and if American market positioning excites you, let’s build this together.
Performance Skills School for Non-Actors. Built in Ukraine. Launching in New York.
Контактна інформація →
