ОПИС ВАКАНСІЇ
We’re looking for an experienced PPC / Acquisition Manager to lead user acquisition campaigns across Meta, Google, and TikTok for our mobile (iOS/Android) applications.
You’ll be responsible for launching, optimizing, and scaling paid campaigns with a strong focus on data, performance, and clear business impact.
Responsibilities:
- Plan, launch, and optimize paid campaigns in Meta, Google Ads, and TikTok Ads for mobile products.
- Manage budgets, bids, and pacing toward performance KPIs (CPI, CPA, ROAS).
- Develop and test hypotheses: creatives, audiences, placements, funnels, and offers.
- Set up and validate event tracking; ensure correct attribution via MMPs (AppsFlyer, Adjust, etc.) and SKAdNetwork.
- Conduct regular performance analysis: cohort and channel contribution reports, insights, and scaling recommendations.
Requirements:
- 3+ years of hands-on experience in user acquisition for mobile apps via Meta, Google, and/or TikTok.
- Proven success in achieving CPI/CPA targets and scaling profitable campaigns.
- Strong analytical skills: dashboard building, data interpretation, actionable insights.
- Solid understanding of attribution models (including post-IDFA), event tracking, funnels, LTV, and ROAS.
- Languages: English, Ukrainian and Russian
Nice to Have:
- Experience working with the US market.
- Familiarity with analytics tools: AppsFlyer / Adjust, Firebase / GA4, Looker / Google Sheets, or similar.
- Curiosity, initiative, and ownership mindset — you’re proactive in finding growth opportunities.
What We Expect:
- Autonomy and reliability in campaign management.
- Transparent and data-driven reporting.
- Initiative in testing and proposing new growth hypotheses.
- Consistent delivery and respect for timelines.
Stages:
- HR call
- Tech interview
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