Digital Marketing Specialist — SEO, PPC, Email Marketing
We are looking for an experienced, hands-on Digital Marketing Specialist to take full responsibility for the Brand marketing.
This is a full-cycle execution role. You will develop the marketing strategy and personally implement the main marketing activities.
Responsibilities
- Develop and execute the overall digital marketing strategy.
- Build and optimize lead generation and sales funnels.
- Plan, launch, and optimize paid campaigns on Meta, Google, and other relevant platforms.
- Manage SEO strategy, keyword research, content optimization, and organic growth.
- Create newsletters, automated email sequences, and lead-nurturing campaigns.
- Manage CRM segmentation and marketing automation.
- Develop offers, lead magnets, landing page structures, and promotional campaigns.
- Manage the marketing side of the company’s YouTube channel, including growth strategy, topics, publishing, optimization, distribution, and analytics.
- Coordinate the required materials with designers, developers, video editors, and content experts.
- Track leads, conversions, CAC, CPL, ROAS, revenue, and other marketing KPIs.
- Continuously test new channels, messages, audiences, and marketing hypotheses.
Requirements
- At least 4 years of hands-on digital marketing experience.
- Practical experience with PPC, SEO, email marketing, funnels, CRM, and analytics.
- Experience promoting YouTube channels or using YouTube as a lead-generation channel.
- Ability to independently plan and execute marketing activities.
- Strong analytical skills and focus on measurable business results.
- Experience in online education, digital products, or B2C marketing is an advantage.
- Experience with GA4, Google Ads, Meta Ads, email platforms, and marketing automation tools.
- Knowledge of Russian or Hebrew is a strong advantage.
What We Offer
- Full-time remote position.
- High level of independence and ownership.
- Access to an existing team of designers, developers, video editors, and content experts.
- Stable monthly compensation with a performance-based bonus.
- Direct communication with company management.
- Opportunity to build the company’s marketing system from the ground up.
Please send your CV, relevant case studies, measurable results, and salary expectations.