The role:
You own every account end to end — what goes out, when, and what it looks like. Most of it is video: short cuts of member interviews, clips from our events, founder-facing pieces that make someone stop scrolling and go look up what Olivier is.
This is a production job, not a scheduling job. You will be shooting, cutting and shipping several times a week, and coordinating coverage for events in cities you are not in.
What you’ll own:
- Own the channels — Instagram, LinkedIn, TikTok and YouTube Shorts — including the calendar, the voice, and what we do and do not publish.
- Set a weekly cadence and hold it. On every one of these platforms, consistency beats occasional brilliance.
- Reply to comments and DMs, and route genuine membership inquiries to the right person rather than answering them yourself.
- Shoot, cut and publish short-form video: Reels, TikTok, YouTube Shorts.
- Turn member interviews and event recordings into clips that stand on their own — hook within two seconds, subtitled, sized correctly for each platform.
- Build repeatable formats rather than reinventing every post. A format that works three times is worth more than three good one-offs.
- Plan coverage before each member event: what needs filming, who films it, and what the shotlist is.
- You will not be in the room for most of them. Brief whoever is — a member, an organizer, a local freelancer — specifically enough that the footage comes back usable.
- Turn each event into a set of publishable assets within a week of its happening.
Measurement:
- Report monthly on what actually worked: reach, saves, shares, profile visits, follows, and inquiries that arrived through social.
- Kill formats that do not perform, and say so plainly rather than quietly repeating them.
How we’ll measure success in the first six months:
- A published cadence held without gaps on every active channel.
- Short-form output per week, and how much of it is built from real members and event material rather than generic ideas.
- Saves and sharesahead of raw follower count — those are the signals that a founder found ituseful.
- Event assets published within seven days of each event.
- Membership inquiries that can be traced back to social.
What we’re looking for:
- 1−3 years running social accounts for a business, not only your own. Work that shipped, with links.
- You edit the video yourself. CapCut, Premiere, Final Cut, DaVinci — we do not care which, but this part cannot be delegated out of the role.
- A real feel for what performs on LinkedIn versus TikTok, and the judgment not to post the same cut to both.
- Strong written English. Captions and hooks are most of the copy you will write, and they are in English.
- Organized enough to run a calendar and a shot list across several time zones and events you are not attending.
- Comfortable directing someone else’s filming remotely, and specific about what you need back.