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(.): "Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs" by David B. Yoffie, Michael A. Cusumano

? , - . 1,5 — Microsoft, Intel Apple — , , . iPhone Nokia BlackBerry, Microsoft ѳ — IBM, Intel , 㳿 — .

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  • 14


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. (David B. Yoffie) — -, New York Times, Wall Street Journal Harvard Business Review. Intel, 100 -㳿 , 3 .

. (Michael A. Cusumano) — . Silicon.com , 㳿, .


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