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    01.12.2006


    Reputation Institute: 200

     , . Reputation Institute 200 .

    30 . -' 25- . 600 2004-2005 . : , , . 򳺿 , . 200 , 64- ( ) 100- .

    " , Enron Parmalat 볿: , — "The Bullshit Factor" . — . XX- : , , . , ".

    , : (97), , . ϳ (42), 糿 (34) ϳ (17). " , ", — Reputation Institute Ѻ . , , .

    . 15- , 80- . Barilla Holding. ³ LEGO, Lufthansa, IKEA, Michelin, Toyota, Ferrero S.p.A Samsung Electronics. , Kraft Foods, 10- , Johnson & Johnson — 13-. -15 Philips Migros Cooperatives.

    " , . , , , , , — . — , , ". , 20-25 . " . ", — .

    125 , 70 . , , BMW, PepsiCo Inc, Procter & Gamble, General Electric Microsoft, Canon Sharp, Airbus.

    Reputation Institute 61 , — 64 . " " . PricewaterhouseCoopers, US Postal Service Lockheed Martin, Unilever GlaxoSmithKline, Mediaset 䳿.

    Reputation Institute, daily.



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