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    Dz | 2 2013 .

    The New Emerging Market Multinationals

    The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brand
    , Fortune Global 500 . 2005 44 , , 113. (Amitava Chattopadhyay) (Rajeev Batra), The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brand ( , . 㳿 )1, . , .

    , 39 , , 㳿, . , 㳿,  . , , . . , — , , ,  . , Mahindra & Mahindra, , 볿 . Haier, , , .

    , — . , Lenovo, HTC Wipro, , , Natura Cosmeticos Apollo Tyres. , - . . , Apollo Tyres Dunlop, Tata Motors — Daewoo Trucks Jaguar.

    strategy+business.


      1 — INSEAD, — ̳ . (Aysegul Ozsomer), ().

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