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: " ", — 2019

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(.): "Competitive Advantage. Creating and Sustaining Superior Performance" by Michael E. Porter

a caco p oc opea opoa a epeoi oi. a e ca iepo a o e, a caio oca cox peai? iec-cpae a opep popa eoooi cope opeo epea, a oa opic co cii.

i aop o opex c, i aa poic ai, a icpe, o i a cpaei , a ao a paax iox oai oa, a o ac a ipa c oi a p.

iec-cpaei, aci iec, a ao cix, xo xoe cop co ope epea a poi exai ioa iec-opaiai i opae pooci.

" . "


˅

o a a opei

-i ai, a oao iapoo p, paa opei iei ox pix cax opei: xoi a po ox opei, apoi cci, poi ci oi, poi ci ocaai i cepi cepe ax opei. oa ooci x opex c ipic pix cepax iec i o iac pao i poo. peai ci ai e cxoi oa a o o op pio pooci.

o po a poo

aooe ope ii — oooa, ae eoca oa pooci ai. aaio oo pooci aic oai ai opa po i ac cope apoci e oo o icac opea. Cae cppa ai aa, o cae acc cop apic i opa po.


:

a opep (Michael E. Porter) — poecop aep iooo aiicpa apapco o iec, aco Ic cpaei i opeocpoooci o aai. Opa pei iei eia eca Aaa Cia a ia ia McKinsey.


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² ˅
"ocpa, apeca peeo apeoaa a po opei, ai poi cep aaac poa ep". — Newsday

* * *

"c cpp aai oo, o oe oaa opea epeaa". — Washington Post


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