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    ֲ | 11 2011 .

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    '  㳿 , 70% 2011- 10%. , Effie Worldwide.

    PR- , Bank of America, Colgate-Palmolive Mini USA. , , "" Facebook.

    , 볺, , 11,9% . 13- , . , , $68,7 ., $26 . — -, Internet Advertising Bureau (IAB).

    Facebook: 35% , 2011- . " " — , 22% .

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    • , " ", — Old Spice ( 15% ), Pepsi (8%), Starbucks (7%) Ford (6%).

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    • 80% , iPad / iPad-, 20% " , ".

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