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    ֲ | 5 2011 .

    Landor

    Landor & Associates , — "The 2011 Breakaway Brands Study". , "" , — Facebook, Skype YouTube.

    2500 Landor Brand AssetValuator Young & Rubicam, 15 . 48 .

           Landor , Facebook 195%. , 2007- , — .

    79% Skype, Microsoft $8,5 .

    YouTube, Google, "" 78%, Netflix 72%.

    Samsung 66% Apple, "" 51% — 1% , iTunes.

    Amazon "", , 44%.

    Reese's, "" 2007- 42% . National Guard 35%.

    " , — ̳ (Mich Bergesen), Landor. — -, — — , . - — , . ".

    POPSOP.


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